Analysis of the E-commerce Competitiveness of Special Agro-products: A Case Study Based on the Western Sichuan Plateau

Abstract

With the deepening of the penetration of e-commerce into various traditional fields, special E-commerce agro-products has gradually become a new blue ocean of e-commerce. However, it is still a problem to be solved for special agro-products to establish their core competitiveness in the e-commerce market. This article takes the Western Sichuan Plateau as the case object and adopts the single case method to study the E-commerce competitiveness of special agro-products. The studies find out the improvement mechanism of e-commerce to the competitiveness of special agro-products, put forward the evolution path of e-commerce competitiveness of special agro-products and analyze the macro-micro status quo of e-commerce competitiveness of special agro-products in Western Sichuan Plateau. The research results would contribute to understanding the improvement mechanism and evolution process of the e-commerce competitiveness of special agro-products, and providing operational policy recommendations to enhance the e-commerce competitiveness of special agro-products in Western Sichuan plateau. Some conclusions and shortcomings have also been discussed.