Green Innovation as a Determinant of Competitive Advantage in Creative Industry in Indonesia

Abstract

This research aims to analyze the effect of Green innovation on the competitive advantage of the West SumateraIndonesia creative industries. The sample is 213 creative industry business managers in West Sumatera-Indonesia. The sampling technique uses a sampling area, the samples obtained are allocated proportionally in potential areas of creative industry businesses include: Sawah Lunto Sijunjung district, Tanah Datar, 50 Kota, Agam, Bukittinggi, Padang, Padang Panjang, and Pariaman. The research method is a survey and the data collection techniques using a questionnaire. Data analysis technique is simple regression. The result shows that green innovation has a positive and significant effect on the competitive advantage of the West Sumatera-Indonesia creative industries. Keywords—green innovation; competitive advantage; creative