{"title":"Cinematic Intertexts: h&m Goes YouTube","authors":"Bo Florin","doi":"10.5117/9789462989153_ch09","DOIUrl":null,"url":null,"abstract":"Abstract\n ‘Cinematic Intertexts: h&m Goes YouTube’ studies the designer collaborations\n of h&m, with a focus on the campaigns launched at the beginning\n of social media’s ubiquity. The campaigns as such combine high culture\n and popular culture, and span from exclusive consumerism to equal\n opportunities for all, with the Lanvin collaboration as an early example of\n ‘friendvertising’. I will also discuss how h&m uses YouTube as an archive.","PeriodicalId":146470,"journal":{"name":"Advertising and the Transformation of Screen Cultures","volume":"31 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Advertising and the Transformation of Screen Cultures","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5117/9789462989153_ch09","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract
‘Cinematic Intertexts: h&m Goes YouTube’ studies the designer collaborations
of h&m, with a focus on the campaigns launched at the beginning
of social media’s ubiquity. The campaigns as such combine high culture
and popular culture, and span from exclusive consumerism to equal
opportunities for all, with the Lanvin collaboration as an early example of
‘friendvertising’. I will also discuss how h&m uses YouTube as an archive.
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