Pricing Strategies in Indian Software Industry

Abstract

This paper gives a basic outline of pricing strategies of software products adopted by two software majors in India, which will be a starting point for further study on pricing strategies. It examines strategies used by Infosys and Wipro especially value based pricing. As a starting point to understand, pricing strategies of fast moving consumer goods is provides for better appreciation of differences in buying software to that of fast moving consumer goods. This paper is meant for basic understanding and not an empirical study.