The Analysis of the Kiai's Charismatic Leadership and the Excellent Program in Marketing of Private Madrasah Aliyah in Jepara

Abstract

. This paper analyzes the dynamics in marketing madrassas. This research is motivated by the phenomenon of ups and downs in the existence of madrasas. The focus and purpose of this study is to analyze the implications of the kiai 's charismatic leadership style and superior programs in the marketing success of private Madrasah Aliyah which is marked by the high interest of the registrants. This field research is descriptive qualitative with a case study approach at private Madrasah Aliyah in Jepara. The results of this study are 1) Applicants 'interest is an implication of the kiai 's charismatic leadership style 2) Applicants' interest is an implication of the excellent program 3) Applicant interest is an implication of both. The conclusion of this study is the kiai 's charismatic leadership style and superior programs have implications for the successful marketing of private Islamic madrasah in Jepara simultaneously and partially.