The supply-chain management strategy of agricultural B2C E-commerce on the basis of joint logistics

Abstract

Supply chain management is the basic condition for agricultural e-commerce development, and joint logistics is the inevitable outcome of the e-commerce era. The supply chain management strategy for agricultural e-commerce on the basis of joint logistics is a new mode for marketization of agricultural products. Combining with the application of electronic commerce, B2C platform connects directly to agricultural producers and terminal consumers for logistics cost reducing and supply chain management improvement. This paper will start from the existing problems of agricultural products e-commerce supply chain management, lead to suggestions for the future management of agricultural products e-commerce supply chain.