Electronic Word of Mouth During Adaptation Pandemic Covid-19 Towards the New Normal: Cases in Indonesia

Abstract

In this digitalization era the role of e-WoM is very useful especially during the conditions of the Covid19 pandemic outbreak. Electronic Word of Mouth (e-WOM) is a form of marketing communication that contains positive or negative statements made by potential customers, customers or ex-customers about a product or company Large-Scale Social Limitation Policy (PSBB) in a number of regions in Indonesia in order to cut off transmission corona virus is driving skyrocketing use and demand for online transaction services because when the Covid-19 pandemic emerged, almost all human activity was restricted. The policy plan for the implementation of new normal in Indonesia due to economic reasons is slowing, there are still many concerns of some Indonesian people because many are lacking discipline by not heeding health protocols, such as keeping a distance, not crowding, using masks, and washing hands / handsanitizer. Always think positively and adhere to the health protocol of the pandemic period as a solution to community members not easily infected by the covid pandemic 19 epidemic that has not yet gone and become extinct from Indonesia and the world. Even though the activities that have to run are not normal, we can still take lessons from the events behind this pandemic. The main key to success in facing this pandemic is to always be optimistic and think-behave-behave positively.