Using Behavioural Nudges to Motivate Umbilical Cord Blood Donation

Rabia Mahmood
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Abstract

Umbilical cord blood contains stem cells that can be used to treat various cancers and diseases. It can be banked; however, it is a common practice to discard umbilical cords, and the opportunity to obtain cord stem cells is being wasted. Low-cost interventions such as behavioural nudges and carefully planned defaults may prove useful in motivating cord blood donations. Making cord blood donation a default as well as providing all information and paperwork during doctor visits could nudge parents in donating cord blood.
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使用行为推动激励脐带血捐献
脐带血含有干细胞,可用于治疗各种癌症和疾病。它可以存入银行;然而,丢弃脐带是一种常见的做法,因此,获得脐带干细胞的机会被浪费了。低成本的干预措施,如行为推动和精心策划的违约,可能会在推动脐带血捐献方面发挥作用。将脐带血捐献作为默认设置,并在医生就诊期间提供所有信息和文书工作,可能会促使父母捐献脐带血。
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