An Investigation on a Feasible Strategy for the Promotion of Chinese Contemporary Popular Culture to Foreign Countries in the Age of New Media: Based on Research at Four Universities in the United Kingdom and Japan

Abstract

In the context of the development of Mandarin teaching, the research team analyzed the video viewing preferences of young people in the United Kingdom and Japan through a background investigation, short video production, volunteer interviews, and other specific practices while taking into account the rapid development of new media platforms. Based on what is manifested as strengths and weaknesses of mandarin-teaching through short videos, this article aims to provide a feasible strategy to promote Chinese teaching and contemporary Chinese culture in the era of new media.