THE IMPACT OF BUSINESS INTELLIGENCE AND BUSINESS PROCESS AGILITY ON ACHIEVING COMPETITIVE ADVANTAGE

M. Alshurideh, B. Al Kurdi, Ali A. Alzoubi, A. Alhamad
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Abstract

Modern businesses face new challenges as a result of the shifting environments in which they conduct organizational operations. These include the requirement for value creation in partnership with customers, preparedness for change, and the capacity to act quickly in response to consumer needs and to gain competitive advantage. Agile companies are seen as a new paradigm for businesses and are defined by these characteristics. This research aimed to seek the signified role of business intelligence and business process agility by attempting to create a conceptual model in order to dig more knowledge in this concept a literature based research carried to contribute in literature and academic source.
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商业智能和业务流程敏捷性对获得竞争优势的影响
现代企业面临着新的挑战,因为他们在其中进行组织运作的环境的变化。这包括与客户合作创造价值的要求,为变化做好准备,以及快速响应消费者需求和获得竞争优势的能力。敏捷公司被视为一种新的商业模式,并由这些特征定义。本研究旨在通过尝试建立一个概念模型,寻求商业智能和业务流程敏捷性的重要作用,以挖掘更多关于这一概念的知识,以文献为基础的研究进行了文献和学术来源的贡献。
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