{"title":"Marketing Myopia","authors":"Donald E. Tidrick","doi":"10.4324/9781003048664-4","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":315064,"journal":{"name":"Leonard M. Savoie","volume":"37 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Leonard M. Savoie","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4324/9781003048664-4","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}