{"title":"The Effect of Product Quality, WOM (Word Of Mouth), Price on Interest to Buy at Nyamleng Rice Stop in Village","authors":"Annafik Asmaul Khusna, Misti Hariasih","doi":"10.21070/ijccd2023863","DOIUrl":null,"url":null,"abstract":"This study aims to determine the effect of Product Quality, WOM, and Price on Interest in Buying Warung Nasi Pecel Nyamleng. This research is descriptive research using quantitative methods. The population used in this study were visitors who had bought at Warung Nasi Pecel Nyamleng, totaling 96 respondents using the accidental sampling technique. \nThis study uses data collection techniques used as a questionnaire. The data analysis technique used in this research is Multiple Linear Regression analysis using SPSS version 25 for Windows. \nThe results of this study indicate that product quality has a significant effect on buying interest, the promotion has a significant effect on purchase interest, and the price has a significant impact on buying interest.","PeriodicalId":193759,"journal":{"name":"Indonesian Journal of Cultural and Community Development","volume":"7 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Indonesian Journal of Cultural and Community Development","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21070/ijccd2023863","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This study aims to determine the effect of Product Quality, WOM, and Price on Interest in Buying Warung Nasi Pecel Nyamleng. This research is descriptive research using quantitative methods. The population used in this study were visitors who had bought at Warung Nasi Pecel Nyamleng, totaling 96 respondents using the accidental sampling technique.
This study uses data collection techniques used as a questionnaire. The data analysis technique used in this research is Multiple Linear Regression analysis using SPSS version 25 for Windows.
The results of this study indicate that product quality has a significant effect on buying interest, the promotion has a significant effect on purchase interest, and the price has a significant impact on buying interest.
本研究旨在探讨产品品质、口碑及价格对消费者购买瓦楞枇杷膏兴趣的影响。本研究采用定量方法进行描述性研究。本研究使用的人群是在Warung Nasi Pecel Nyamleng购物的游客，使用偶然抽样技术，共有96名受访者。本研究采用问卷调查的方式收集数据。本研究中使用的数据分析技术是多元线性回归分析，使用SPSS version 25 for Windows。本研究结果表明，产品质量对购买兴趣有显著影响，促销对购买兴趣有显著影响，价格对购买兴趣有显著影响。
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
