{"title":"A Theoretical Analysis of the Lean Start-up Method","authors":"Onesun Steve Yoo, Tingliang Huang, K. Arifoğlu","doi":"10.1287/MKSC.2020.1269","DOIUrl":null,"url":null,"abstract":"This paper analyzes the build-test-learn cycle of the lean start-up method (LSM) using an analytical model to understand its microfoundation and how best to implement it.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/MKSC.2020.1269","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 6
Abstract
This paper analyzes the build-test-learn cycle of the lean start-up method (LSM) using an analytical model to understand its microfoundation and how best to implement it.
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