O COMPROMISSO COM A SUSTENTABILIDADE: UMA ANÁLISE DOS VALORES ESPOSADOS DAS ORGANIZAÇÕES CONSTITUINTES DO ÍNDICE DE SUSTENTABILIDADE EMPRESARIAL DE 2016

Abstract

The present study deals with the issue of espoused values, organizational culture and sustainability. The main objective sought to identify if the constituent organizations of the Corporate Sustainability Index reveal an organizational culture for sustainability through the espoused values communicated in their respective sites. This Index consists of a tool created for comparative analysis of the performance of companies listed on the BM & FBOVESPA, mainly under the corporate sustainability aspect. An investigation was made of the sites of the thirty-five companies that form the 11th ISE Portfolio of 2016. Due to the exploratory and descriptive character of the study, a qualitative methodology was chosen, using the research technique of Kabanoff (2002), which consists of "content analysis of organizational documents in order to identify traces of espoused values in these documents" (KABANOFF, 2002, p.90). The results showed that the sites of these companies are not standardized and vary widely in the presentation and organization of sustainability content. Different levels of clarity of information related to the elements of the organizational culture were found, which can lead to deviations of perception by visitors of the site, regarding the commitment of some of these companies in relation to the sustainability theme.