Using Maximum Deviation Method and Linguistic TOPSIS to Evaluate Competitive Ability of Line Marketing Platform Supplier

Chung-Chih Lee, H. Tseng, Chun-Chu Liu, Huei-Jeng Chou
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引用次数: 1

Abstract

Line marketing platform is an important mechanism for help factory to sell its product without the expense of middleman. Factory needs to pick up the best line marketing platform supplier. This study designs the framework to evaluate the competitive ability of line marketing platform supplier. In this framework, maximum deviation method is integrated with linguistic TOPSIS to choose the best line marketing platform supplier. A case is implemented for reader understand proposed method. Finally, some conclusion will be discussed as ending.
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基于最大偏差法和语言TOPSIS的线上营销平台供应商竞争力评价
线上营销平台是帮助工厂省去中间商费用销售产品的重要机制。工厂需要挑选最好的线上营销平台供应商。本研究设计了线上营销平台供应商竞争能力的评估框架。在此框架中,将最大偏差法与语言TOPSIS相结合,选择最佳线上营销平台供应商。并通过实例说明了读者理解该方法的方法。最后,讨论一些结论作为结束语。
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