South Korean cinemotography: “soft power” perspectives

Bulletin of the L.N. Gumilyov Eurasian National University. Historical Sciences. Philosophy. Religion Series Pub Date : 1900-01-01 DOI:10.32523/2616-7255-2023-143-2-197-215

Ye.D. Muzappar, К.S. Yermagambetova, Sang-Сheol Kim

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Abstract

Last twenty years it is admirable fact that South Korean film production have gained the best position in world market as American, British and European counterparts. Korean movie Parasiteby Bong Joon Ho grabbed both Oscar and the highest price of Festival de Cannes. As we know films is not art only. Regarding previous researches, each movie presents its social and political context, values and culture to international audience. Therefore, it is crucial and actual to examine influence “to minds and hearts” of South Korean cinematography that has several million fans worldwide. The paper is aimed to study use of “soft power” and promotion of national culture in Korean films. Research is conducted by observation of Korean drama movies in Netflix. Four web-series were chosen as case study. Collected date is analyzed in terms of content analysis. Authors highlighted that South Korea sees Korean dramas as effective tool for cultural promotion and nation branding.

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韩国电影摄影:“软实力”视角

在过去的二十年里，令人钦佩的事实是，韩国电影制作在世界市场上获得了与美国、英国和欧洲同行一样的最佳地位。奉俊昊导演的电影《寄生虫》获得了奥斯卡奖和戛纳电影节的最高奖项。正如我们所知，电影不仅仅是艺术。在之前的研究中，每部电影都会向国际观众展示其社会政治背景、价值观和文化。因此，研究在全球拥有数百万粉丝的韩国电影对“思想和心灵”的影响是至关重要和现实的。本文旨在研究韩国电影中“软实力”的运用和民族文化的推广。研究是通过观察Netflix上的韩剧电影进行的。选取四部网络连续剧作为个案研究。对收集到的数据进行内容分析。作者强调，韩国将韩剧视为文化推广和国家品牌推广的有效工具。

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Bulletin of the L.N. Gumilyov Eurasian National University. Historical Sciences. Philosophy. Religion Series

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