The Effect of Online Marketplace’ Specific Attributes and Neuroticism on Trust, E-Satisfaction and Local Skincare’ Repurchase Intention

Abstract

The factors that influence consumer behavior towards buying decisions on the online marketplace identify as having an impact on the development of e-commerce. This study examines how specific attributes of the online marketplace and sentimental consumer attitudes towards trust and e-satisfaction and their impact on repurchase intention of local skincare product consumers in the online marketplace. Using purposive sampling, sample was taken as many as 204 respondents in Jakarta. PLS-SEM was used to test the data in this study. By focusing to the specific attributes of the online marketplace and sentimental consumer attitudes, this study will encourage online marketplaces and local skincare companies in continuing to gain consumer interest in making repurchase intentions.