Customer Satisfaction Act upon the Brand’s Fame: A Case Study of Nestle

International Journal of Applied Business and International Management Pub Date : 2022-08-20 DOI:10.32535/ijabim.v7i2.1626

Husna Aqila, Intan Syarmimi, Husna Adawiyah, Izzati Akhtar, Mohammed Sami Alhesainan, Loulwah Fahad Altayyar

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Abstract

Nestle is a globally recognized brand with a large following of dedicated customers because of its variety of products that captivate everyone who consumes it. This study aims to examine the correlation between customer satisfaction on Nestle’s fame and fortune. Nestle may have issues regarding their customer satisfaction which is affecting the company’s development. Therefore, this case study tries to show and analyze how Nestle meets customer satisfaction while improving its products. A survey has been carried out to obtain new, valid, and accurate data. A total of 100 respondents participated in this survey. Besides, secondary data for this study was acquired from a variety of resources such as websites, journals, and articles in order to gain a deeper understanding. The findings indicate that customer satisfaction influences the fame of Nestle. The findings also provide recommendations to enhance the opportunity of improving Nestle’s customer satisfaction and suggestions for future development.

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顾客满意对品牌声誉的影响——以雀巢为例

雀巢是一个全球公认的品牌，拥有大量的忠实客户，因为它的各种产品吸引了每一个消费它的人。本研究旨在检验顾客满意度与雀巢公司名利之间的相关性。雀巢公司可能在客户满意度方面存在问题，这影响了公司的发展。因此，本案例研究试图展示和分析雀巢如何在改进产品的同时满足顾客满意度。为了获得新的、有效的和准确的数据，进行了一次调查。共有100名受访者参与了此次调查。此外，为了更深入的了解，本研究还从网站、期刊、文章等多种资源中获取了辅助数据。研究结果表明，顾客满意度影响雀巢的知名度。研究结果为雀巢提高顾客满意度的机会提供了建议，并对雀巢未来的发展提出了建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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International Journal of Applied Business and International Management

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