A strategy for marketing cultural heritage as an entry point to achieve sustainable human development for the advancement of the Egyptian economy

Abstract

Our nation possesses a cultural heritage spanning thousands of years, representing an intertwining and interwoven mixture of thought, culture and creativity that reflects the collective unconscious of the nation characterized by diversity and richness within the framework of the organic unity of society that gives it its distinct privacy and cultural uniqueness. Its vitality and presentation, in the past and present, and the cultural heritage is linked to the religious, aesthetic, creative, intellectual, philosophical, historical and social context of the nation. After the end of the cultural Cold War and the domination of the unipolar culture, and in light of the challenges of cultural globalization, the nation must free itself from dependency in order to have the freedom to establish its own philosophy stemming from the ground of its cultural specificity, and to create its own vision to achieve its civilizational mission of building the earth according to its global vision and the pillars Its identity, distinct from other nations, which was creatively expressed in the form of its material and intangible cultural heritage, and made cultural heritage a starting point for contemporary through criticism, analysis, judgment and selection in proportion to it.