Service Improvement Based on E-Banking Adoption Model

Abstract

Following the experience economy era coming, in order to retain customers, we must focus on the user experience and so do banking industry. Experience is the core engine of the network financial. In this paper, we study e-banking service improvement with the breakthrough point of user experience. This paper bases on the technology acceptance model and refer to multiple technology acceptance extension model at the same time, to build and verify the electronic bank adoption model. It concluded the factors influencing the adoption of electronic banking services. Then we guide the design of the e-banking based on the theory of service contact and the factors that influencing electronic banking user adoption to improve the user experience, attract new users and improve customer loyalty. So that the electronic banking gains better development in the fierce competition.