Research on Marketing Mix Strategy of PDD E-commerce Platform

Abstract

PDD's (hereinafter referred to as PDD) marketing strategies made the brand grow in a short amount of time. We used secondary sources investigation methods with our understanding of PDD's marketing. This paper is discovered through investigations and shows that the manifestation of PDD's marketing strategies is a huge product, cheap price, various promotions, and distribution marketing. Its feature trends are good reputation, qualify the consumers' needs, and work from third-fourth tier cities to first-second tier cities. The reason behind that is because PDD wants to be a trending ecommerce platform. The marketing of PDD sets a great example of building a trending brand for its colleagues.