Changes in functional responsibilities of HR-specialists in connection with the digital transformation of companies

Abstract

In the digital economy, companies will no longer be able to rely upon the old management models. In the digital transformation, it is crucial to pay attention to the introduction of new technologies and changes in the mind-set of employees, as well as to the development of digital culture in the company. The HR department becomes a service that closely interacts with the personnel. HR specialists start to play a leading role in helping the team members at various stages of the project, from inception to completion. The HR department becomes a service that closely interacts with the personnel, turns into an analytical centre that helps businesses to see new opportunities through new technologies, tools and approaches to the personnel, and becomes the direction that should be first of all affected by the changes. Formation of the efficient project teams also becomes an important functional direction. At present there exists a number of models, approaches and criteria for evaluating the efficiency of teamwork. Among other conditions for their effective work is the correct selection of team players and identification of their tasks. When looking at digital teams, a systematic approach should be used, which takes into account the interaction of its members with the internal and external environment of the company.