{"title":"Self-branding of a modern media specialist in the structure of digital reality","authors":"T. Hyrina, Vladyslava Khliust","doi":"10.21272/obraz.2021.3(37)-96-105","DOIUrl":null,"url":null,"abstract":"The article aims to identify the potential and prospects for the implementation of media in the digital dimension of technologies for building a personal professional brand, as a guarantee of accumulation of\nits own audience in social networks. The concepts of self-branding in journalism are analyzed, the method of sociological survey (questionnaire) clarifies the expectations of producers of media content for users and identifies the optimal vectors for their interaction in the structure of digital reality.","PeriodicalId":310529,"journal":{"name":"Obraz","volume":"23 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Obraz","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21272/obraz.2021.3(37)-96-105","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The article aims to identify the potential and prospects for the implementation of media in the digital dimension of technologies for building a personal professional brand, as a guarantee of accumulation of
its own audience in social networks. The concepts of self-branding in journalism are analyzed, the method of sociological survey (questionnaire) clarifies the expectations of producers of media content for users and identifies the optimal vectors for their interaction in the structure of digital reality.
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