Pub Date : 1900-01-01DOI: 10.21272/obraz.2021.1(35)-133-141
Olena Melnykova-Kurhanova
The article examines the local dimension of alternative social media for the period of 2020. The object of the study is alternative communication channels in Mariupol. The study aims to determine the characteristics of alternative media and their types. The problem of monopolization and/or reduction of traditional media at the local level leads to the emergence and popularity of alternative platforms on social media. The study systematizes the characteristics, topics of alternative content and common alternative channels of communication. Anonymity, personalization of publications, uniqueness, locality, interactivity, multimedia, spontaneous distribution, segmentation of the audience are important features of alternative media.
{"title":"Alternative social media: the local dimension","authors":"Olena Melnykova-Kurhanova","doi":"10.21272/obraz.2021.1(35)-133-141","DOIUrl":"https://doi.org/10.21272/obraz.2021.1(35)-133-141","url":null,"abstract":"The article examines the local dimension of alternative social media for the period of 2020. The object of the study is alternative communication channels in Mariupol. The study aims to determine the\u0000characteristics of alternative media and their types. The problem of monopolization and/or reduction of traditional media at the local level leads to the emergence and popularity of alternative platforms\u0000on social media. The study systematizes the characteristics, topics of alternative content and common alternative channels of communication. Anonymity, personalization of publications, uniqueness, locality, interactivity, multimedia, spontaneous distribution, segmentation of the audience are important features of alternative media.","PeriodicalId":310529,"journal":{"name":"Obraz","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116900908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.21272/obraz.2022.3(40)-84-93
O. Kravchenko, Nataliia Manych, Nataliia Fiedotova
Introduction. Modern advertising reflects the cultural and historical processes taking place in Ukrainian society, in particular the establishment of the national identity of Ukrainians, which peaked in 2014 – the beginning of Russia’s armed aggression against Ukraine. Dissociation from foreign cultural traditions led to the appearance of Ukrainian demonic images in advertising – a mavka, a woodcutter, a chugaister, etc. The emotional upheaval of Ukrainians with the start of active hostilities in 2022 led to the transformation of the characters of lower mythology, who acquired the positive characteristics of Ukrainian land’s defenders. Relevance of the study. The evolution of demonic images in modern Ukrainian advertising from purely traditional to hyperbolically attractive representatives of the Ukrainian nation, the study of personified spirits of nature as a mechanism for popularizing traditional Ukrainian values appears to us to be relevant and in need of academic attention. The purpose of the article is to investigate the use of demonic images in modern Ukrainian advertising, to outline the evolution of advertising characters representing lower mythology in accordance with society’s requests for ethnic self-identification. Methodology. The article uses general scientific methods of generalization, comparison, systematization, the structural-semiotic approach at the semantic and pragmatic levels, and the hermeneutic approach. The analysis was conducted using visual methods, in particular, iconological interpretation, linguosemiotic analysis, descriptive method. The study of mythological images in relation to their modern embodiment was carried out with the help of the cultural method, namely, the method of problematization of empirical material, comparison of basic images of demons with modern visual interpretations. Results. Ukrainian advertisers adopted the globalization trend of changing the semantic content of the demonic image from negative to positive, attributive demonologizing of advertising characters, whose mystical essence does not cause disgust, since their negative influence is directed at the advertised product. With the beginning of the Russian aggression in Ukraine, representatives of Ukrainian lower mythology appear in advertising, which illustrates the radical changes in society as the formation of national identification, group psychological integrity, the formation of a national model of Ukrainian society. Conclusions. Mythological characters in modern Ukrainian advertising have acquired positive features as a response to the fight against new evil forces in the form of Russian invaders. Demonic images, traditional for the Ukrainian worldview, appear as representatives of their land, who have magical power and are able to protect their own territory, Ukrainian cultural traditions from destruction. This indicates a change in narratives in Ukrainian advertising: it gradually becomes a translator of national values, a powerfu
{"title":"Demonic images in modern ukrainian advertising","authors":"O. Kravchenko, Nataliia Manych, Nataliia Fiedotova","doi":"10.21272/obraz.2022.3(40)-84-93","DOIUrl":"https://doi.org/10.21272/obraz.2022.3(40)-84-93","url":null,"abstract":"Introduction. Modern advertising reflects the cultural and historical processes taking place in Ukrainian society, in particular the establishment of the national identity of Ukrainians, which peaked in 2014 – the beginning of Russia’s armed aggression against Ukraine. Dissociation from foreign cultural traditions led to the appearance of Ukrainian demonic images in advertising – a mavka, a woodcutter, a chugaister, etc. The emotional upheaval of Ukrainians with the start of active hostilities in 2022 led to the transformation of the characters of lower mythology, who acquired the positive characteristics of Ukrainian land’s defenders. Relevance of the study. The evolution of demonic images in modern Ukrainian advertising from purely traditional to hyperbolically attractive representatives of the Ukrainian nation, the study of personified spirits of nature as a mechanism for popularizing traditional Ukrainian values appears to us to be relevant and in need of academic attention. The purpose of the article is to investigate the use of demonic images in modern Ukrainian advertising, to outline the evolution of advertising characters representing lower mythology in accordance with society’s requests for ethnic self-identification.\u0000Methodology. The article uses general scientific methods of generalization, comparison, systematization, the structural-semiotic approach at the semantic and pragmatic levels, and the hermeneutic approach. The analysis was conducted using visual methods, in particular, iconological interpretation, linguosemiotic analysis, descriptive method. The study of mythological images in relation to their modern embodiment was carried out with the help of the cultural method, namely, the method of problematization of empirical material, comparison of basic images of demons with modern visual interpretations.\u0000Results. Ukrainian advertisers adopted the globalization trend of changing the semantic content of the demonic image from negative to positive, attributive demonologizing of advertising characters, whose mystical essence does not cause disgust, since their negative influence is directed at the advertised product. With the beginning of the Russian aggression in Ukraine, representatives of Ukrainian lower mythology appear in advertising, which illustrates the radical changes in society as the formation of national identification, group psychological integrity, the formation of a national model of Ukrainian society.\u0000Conclusions. Mythological characters in modern Ukrainian advertising have acquired positive features as a response to the fight against new evil forces in the form of Russian invaders. Demonic images, traditional for the Ukrainian worldview, appear as representatives of their land, who have magical power and are able to protect their own territory, Ukrainian cultural traditions from destruction. This indicates a change in narratives in Ukrainian advertising: it gradually becomes a translator of national values, a powerfu","PeriodicalId":310529,"journal":{"name":"Obraz","volume":"314 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117337830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.21272/obraz.2021.1(35)-142-151
Olexander Mazur
A holistic historical and informational analysis was conducted in the scientific context of the synergy of two systems – sound recording and radio broadcasting. Methodological support of the study was based on the use of general scientific and special methods. Taking into account the experience of «BBC Radio 1» in creating a unique collection of sound recordings and areas of use of music collections as objects of archival storage, the features of recording music sessions in recording studios of radio stations are revealed. The main methods of restoration, restoration and digitization of stock music phonograms of radio broadcasting subjects are revealed. Find out which software products perform digitization tasks. The author concludes that the basis for the protection and storage of music collections of radio archives is the organization of a system of backup and duplication of data.
{"title":"Sound recordings from radio archives: the restoration of music in digits","authors":"Olexander Mazur","doi":"10.21272/obraz.2021.1(35)-142-151","DOIUrl":"https://doi.org/10.21272/obraz.2021.1(35)-142-151","url":null,"abstract":"A holistic historical and informational analysis was conducted in the scientific context of the synergy of two systems – sound recording and radio broadcasting. Methodological support of the study was based\u0000on the use of general scientific and special methods. Taking into account the experience of «BBC Radio 1» in creating a unique collection of sound recordings and areas of use of music collections as objects\u0000of archival storage, the features of recording music sessions in recording studios of radio stations are revealed. The main methods of restoration, restoration and digitization of stock music phonograms of\u0000radio broadcasting subjects are revealed. Find out which software products perform digitization tasks. The author concludes that the basis for the protection and storage of music collections of radio archives\u0000is the organization of a system of backup and duplication of data.","PeriodicalId":310529,"journal":{"name":"Obraz","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127231028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.21272/obraz.2021.2(36)-63-71
O. Antonova, Maksym Sokolov
The article is dedicated to the peculiarities of visual metaphors usage in the design of foreign public service announcement campaigns about ecological problems. The specifics of graphic and expressive means of public service announcements against the destruction of forest resources is analysed, typical types of visual metaphors used in public service announcement materials in campaigns of WWF and other world public organizations about this topic are distinguished. It was found that the main implementation element of authors’ communicative strategy in public service announcement materials is the graphic part of advertising, which is based on a metaphorical understanding of reality, and the text serves as an explanatory addition to it. Visual content can be largely outspoken, cruel, and appealing to guilt and fear, which ensures the impact of the suggestive influence of public service announcement products and serves as a factor of effectiveness for a public service announcement campaign about this problem.
{"title":"Particularities of Visual Metaphors in Advertising Campaigns About Ecological Problems","authors":"O. Antonova, Maksym Sokolov","doi":"10.21272/obraz.2021.2(36)-63-71","DOIUrl":"https://doi.org/10.21272/obraz.2021.2(36)-63-71","url":null,"abstract":"The article is dedicated to the peculiarities of visual metaphors usage in the design of foreign public service announcement campaigns about ecological problems. The specifics of graphic and expressive means of public service announcements against the destruction of forest resources is analysed, typical types of visual metaphors used in public service announcement materials in campaigns of WWF and other world public organizations about this topic are distinguished. It was found that the main implementation element of authors’ communicative strategy in public service announcement materials is the graphic part of advertising, which is based on a metaphorical understanding of reality, and the text serves as an explanatory addition to it. Visual content can be largely outspoken, cruel, and appealing to guilt and fear, which ensures the impact of the suggestive influence of public service announcement products and serves as a factor of effectiveness for a public service announcement campaign about this problem.","PeriodicalId":310529,"journal":{"name":"Obraz","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125106550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.21272/obraz.2022.1(38)-20-27
Tatiana Vilchynska, Oleksandr Vilchynsky
Introduction. Interest to a concept of REFUGEE in the Ternopil regional press is due to noticeable migration processes that play an important role of transforming the discursive practices of modern society, rethinking famous and the emergence of new nominations of the subjects of these processes, which caused the activation of nominations for designations persons, who forced to change their place of residence and it aroused scientific interest in such nominations. Relevance of the study. Despite the fact that research the problem of refugeesness has significantly intensified in the context of globalization and modern military realities, but linguistic works which dedicated to the analysis of conceptualized the notion concept of REFUGEE, especially in the regional press texts, is known not much. The purpose of the investigation was to find out the peculiarities of the language objectification of the concept of REFUGEE as the main marker for designating persons forced to change their place of residence in the context of Russia’s military aggression in 2014 and 2022, in Ukrainian media text on the example of the Ternopil regional publication «Free Life Plus». Methodology. The methodology of research of this concept involves a triangulation approach associated with use of various methods and techniques, including both traditionally descriptive and relatively new methods of conceptual analysis, content analysis. Results. Conducted observations have testified that the concept of REFUGEE in the newspaper «Free Life Plus» is characterized by an extensive system of names, which are dominated by such as refugee, immigrant, internally (temporarily) displaced person, as well as others, that is due to the trend mass displacement of people from eastern Ukraine to the western regions in connection with the full-scale Russian aggression and connect with it migration crisis. Conclusions. Detected branched nominative field of the concept is revealed REFUGEE in the researched media text confirms the need to unify the names for its designations, that is due to modern challenges to information security of the state and changing the causes and consequences of refugeeness, particular in the aspect of distinguishing between the concepts of internal and external refugee, temporarily displaced person and internally displaced person, Ukrainian immigrant within their state, as well as the establishment of their legislative status to prevent use their as «hybrid weapons» for destabilization of the socialpolitical situation in the country. The prospect of further research is associated with the study of other media texts, where the problem of refugeeness finds its fullest embodiment.
{"title":"Lingualization of the refugee concept in the Ternopil regional press","authors":"Tatiana Vilchynska, Oleksandr Vilchynsky","doi":"10.21272/obraz.2022.1(38)-20-27","DOIUrl":"https://doi.org/10.21272/obraz.2022.1(38)-20-27","url":null,"abstract":"Introduction. Interest to a concept of REFUGEE in the Ternopil regional press is due to noticeable migration processes that play an important role of transforming the discursive practices of modern society, rethinking famous and the emergence of new nominations of the subjects of these processes, which caused the activation of nominations for designations persons, who forced to change their place of residence and it aroused scientific interest in such nominations. Relevance of the study. Despite the fact that research the problem of refugeesness has significantly intensified in the context of globalization and modern military realities, but linguistic works which dedicated to the analysis of conceptualized the notion concept of REFUGEE, especially in the regional press texts, is known not much. The purpose of the investigation was to find out the peculiarities of the language objectification of the concept of REFUGEE as the main marker for designating persons forced to change their place of residence in the context of Russia’s military aggression in 2014 and 2022, in Ukrainian media text on the example of the Ternopil regional publication «Free Life Plus». Methodology. The methodology of research of this concept involves a triangulation approach associated with use of various methods and techniques, including both traditionally descriptive and relatively new methods of conceptual analysis, content analysis. Results. Conducted observations have testified that the concept of REFUGEE in the newspaper «Free Life Plus» is characterized by an extensive system of names, which are dominated by such as refugee, immigrant, internally (temporarily) displaced person, as well as others, that is due to the trend mass displacement of people from eastern Ukraine to the western regions in connection with the full-scale Russian aggression and connect with it migration crisis. Conclusions. Detected branched nominative field of the concept is revealed REFUGEE in the researched media text confirms the need to unify the names for its designations, that is due to modern challenges to information security of the state and changing the causes and consequences of refugeeness, particular in the aspect of distinguishing between the concepts of internal and external refugee, temporarily displaced person and internally displaced person, Ukrainian immigrant within their state, as well as the establishment of their legislative status to prevent use their as «hybrid weapons» for destabilization of the socialpolitical situation in the country. The prospect of further research is associated with the study of other media texts, where the problem of refugeeness finds its fullest embodiment.","PeriodicalId":310529,"journal":{"name":"Obraz","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128432926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.21272/obraz.2022.2(39)-81-88
Olesia Barchan
Introduction. The advertising industry of Transcarpathia in the 1930s of the 20th century was closely connected with the economy of Czechoslovakia, to which this territory belonged from 1919 to 1939. Advertising in the Ukrainian-language newspaper «Ukrainske Slovo» (1932–1938) represents social, political, and commercial relations, and gives an idea of the advertising management of the editorial office. Relevance of the study. The relevance of the topic is due to the fact that the place and role of the Transcarpathian press of the 20–30s of the 20th century in the formation and development of the advertising market are largely unexplored, in particular, the Ukrainian- language newspaper «Ukrainske Slovo». The purpose of our work is to analyze the activities of the socio-political newspaper «Ukrainske Slovo» concerning the formation and promotion of advertising content and research the factors of the development of the advertising sphere in the region at that time. Methodology. The research is based on the principles of systematic, historical-comparative, descriptive-analytical, problem-chronological scientific methods that provide an opportunity to highlight this aspect of the informational activity of the newspaper «Ukrainske Slovo» conceptually. Results. In the process of work, it was found that the publishers of the newspaper «The Ukrainian Word» developed professional advertising management. Publishers used a variety of formal-graphic and psychological-motivational methods of attracting readers’ attention, used textual methods of influence, and implemented social and hidden advertising. In the context of the general advertising management of the editorial office, active work with advertisers and consumers was observed. Conclusions. For the first time the analysis of the advertising content of Transcarpathian periodicals of the 20–30s of the 20th century, in particular the newspaper «Ukrainske Slovo» (1932–1938), was carried out. The concept of the advertising information of this newspaper is seen clearly and it lies in the creation of effective communication between the production and consumer spheres, and at the same time in the successful implementation of the idea of Ukrainian national unity on an economic basis.
{"title":"Advertising In The Transcarpathian Newspaper «Ukrainske Slovo» 1932–1938","authors":"Olesia Barchan","doi":"10.21272/obraz.2022.2(39)-81-88","DOIUrl":"https://doi.org/10.21272/obraz.2022.2(39)-81-88","url":null,"abstract":"Introduction. The advertising industry of Transcarpathia in the 1930s of the 20th century was closely connected with the economy of Czechoslovakia, to which this territory belonged from 1919 to 1939. Advertising in the Ukrainian-language newspaper «Ukrainske Slovo» (1932–1938) represents social, political, and commercial relations, and gives an idea of the advertising management of the editorial office.\u0000Relevance of the study. The relevance of the topic is due to the fact that the place and role of the Transcarpathian press of the 20–30s of the 20th century in the formation and development of the advertising market are largely unexplored, in particular, the Ukrainian- language newspaper «Ukrainske Slovo». The purpose of our work is to analyze the activities of the socio-political newspaper «Ukrainske Slovo» concerning the formation and promotion of advertising content and research the factors of the development of the advertising sphere in the region at that time.\u0000Methodology. The research is based on the principles of systematic, historical-comparative, descriptive-analytical, problem-chronological scientific methods that provide an opportunity to highlight this aspect of the informational activity of the newspaper «Ukrainske Slovo» conceptually.\u0000Results. In the process of work, it was found that the publishers of the newspaper «The Ukrainian Word» developed professional advertising management. Publishers used a variety of formal-graphic and psychological-motivational methods of attracting readers’ attention, used textual methods of influence, and implemented social and hidden advertising. In the context of the general advertising management of the editorial office, active work with advertisers and consumers was observed.\u0000Conclusions. For the first time the analysis of the advertising content of Transcarpathian periodicals of the 20–30s of the 20th century, in particular the newspaper «Ukrainske Slovo» (1932–1938), was carried out. The concept of the advertising information of this newspaper is seen clearly and it lies in the creation of effective communication between the production and consumer spheres, and at the same time in the successful implementation of the idea of Ukrainian national unity on an economic basis.","PeriodicalId":310529,"journal":{"name":"Obraz","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128486101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.21272/obraz.2023.1(41)-25-35
M. Vasylenko
Introduction. Military topics, problems of survival and prospects of victory have become leading in the materials of modern ZMK. A huge array of information needs scientific analysis. The topicality of the topic is due to drastic, sometimes unpredictable changes in public consciousness, which caused an adequate reaction in publications in domestic ZMK. The depiction and analysis of extreme events in which the heroes of reports, articles, and essays act require a new method of collecting and analyzing facts. The novelty consists first of all in the formulation and actualization of the problem itself, since up to now mostly cursory questions and individual nuances of the global problem have been clarified. The task of scientific understanding and extrapolation to the practice of transforming genres in the extreme conditions of wartime could not arise earlier due to objective reasons. The goal is to try to grasp the essence and significance for the next critical understanding, ethical and aesthetic perception of new genre varieties that have arisen as a result of extreme events. Task. To single out certain genres of print and Internet journalism that have changed the most recently, to characterize the characteristic features of this transformation. Research methods. The introductory part of the work is based on the historical and comparative method. The second part of scientific intelligence includes the monitoring method. The hermeneutic method came in handy when it was necessary to analyze complicated stylistic constructions in the latest genre forms. Research results and prospects. The main conclusion of the study is the ascertainment of the fact of the transformation of the genre system in the extreme conditions of the Russian-Ukrainian war. The analysis of the empirical material proved that informative and journalistic and analytical journalistic materials have changed both quantitatively and qualitatively. The author sees further prospects for the study of the problem in the deepening and expanded interpretation of the already outlined topics. The problem of analyzing new editions also seems promising.
{"title":"Journalism is in Extreme Terms. Transformation of Genres","authors":"M. Vasylenko","doi":"10.21272/obraz.2023.1(41)-25-35","DOIUrl":"https://doi.org/10.21272/obraz.2023.1(41)-25-35","url":null,"abstract":"Introduction. Military topics, problems of survival and prospects of victory have become leading in the materials of modern ZMK. A huge array of information needs scientific analysis.\u0000The topicality of the topic is due to drastic, sometimes unpredictable changes in public consciousness, which caused an adequate reaction in publications in domestic ZMK. The depiction and analysis of extreme events in which the heroes of reports, articles, and essays act require a new method of collecting and analyzing facts.\u0000The novelty consists first of all in the formulation and actualization of the problem itself, since up to now mostly cursory questions and individual nuances of the global problem have been clarified. The task of scientific understanding and extrapolation to the practice of transforming genres in the extreme conditions of wartime could not arise earlier due to objective reasons.\u0000The goal is to try to grasp the essence and significance for the next critical understanding, ethical and aesthetic perception of new genre varieties that have arisen as a result of extreme events.\u0000Task. To single out certain genres of print and Internet journalism that have changed the most recently, to characterize the characteristic features of this transformation.\u0000Research methods. The introductory part of the work is based on the historical and comparative method. The second part of scientific intelligence includes the monitoring method. The hermeneutic method came in handy when it was necessary to analyze complicated stylistic constructions in the latest genre forms.\u0000Research results and prospects. The main conclusion of the study is the ascertainment of the fact of the transformation of the genre system in the extreme conditions of the Russian-Ukrainian war. The analysis of the empirical material proved that informative and journalistic and analytical journalistic materials have changed both quantitatively and qualitatively. The author sees further prospects for the study of the problem in the deepening and expanded interpretation of the already outlined topics. The problem of analyzing new editions also seems promising.","PeriodicalId":310529,"journal":{"name":"Obraz","volume":"558 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123922229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.21272/obraz.2021.1(35)-122-132
A. Lichenko
The article outlines the development of local open data portals in Ukraine and their importance of the open public information space`s formation. It is substantiated that local open data portals are designed to play one of the pivotal roles in providing the media and citizens with up-to-date information on the activities of local authorities. The functional characteristics of open data portals of nine Ukrainian cities are outlined: Lviv, Dnipro, Vinnytsia, Kramatorsk, Mariupol, Dubno, Kolomyia, Bakhmut, Slavuta. It is determined that the process of development and improvement of city open data portals is underway in Ukraine, in particular, recommendations for the unified culture of data disclosure have been made, however, in practice it has not been implemented yet. One of the positive changes is the increase in the number of datasets in machine-readable formats XLS/XLSX and CSV, while much less sets in nonmachine-readable formats DOC and PDF are published.
{"title":"Municipal open data portals as a source of information for the media","authors":"A. Lichenko","doi":"10.21272/obraz.2021.1(35)-122-132","DOIUrl":"https://doi.org/10.21272/obraz.2021.1(35)-122-132","url":null,"abstract":"The article outlines the development of local open data portals in Ukraine and their importance of the open public information space`s formation. It is substantiated that local open data portals are designed\u0000to play one of the pivotal roles in providing the media and citizens with up-to-date information on the activities of local authorities. The functional characteristics of open data portals of nine Ukrainian cities are outlined: Lviv, Dnipro, Vinnytsia, Kramatorsk, Mariupol, Dubno, Kolomyia, Bakhmut, Slavuta. It is determined that the process of development and improvement of city open data portals is underway\u0000in Ukraine, in particular, recommendations for the unified culture of data disclosure have been made, however, in practice it has not been implemented yet. One of the positive changes is the increase in the\u0000number of datasets in machine-readable formats XLS/XLSX and CSV, while much less sets in nonmachine-readable formats DOC and PDF are published.","PeriodicalId":310529,"journal":{"name":"Obraz","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127941398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.21272/obraz.2022.1(38)-6-19
T. Fisenko
Introduction. Due to the communicative and psychological influence of the brand character, as an audiovisual element of the advertising message has an undeniable advantage over its other elements, especially when it comes to the verbal part of the advertising message. The relevance of the researech is due to the information overload of the modern advertising market, in which experts try to attract the attention of the target audience and interest them in unusual properties, characteristics of the brand with the help of mascots, thus helping to communicate with consumers. Research methods. Achieving the goals of the article is provided by using methods: axiomatic method was used to study and definition of the conceptual apparatus, generalization of criteria and classifications of mascots in terms of mass communications; analytical method was used for studying global trends in creating brand characters; empirical method was aimed to generalize the practical experience of attracting brand character; comparative method helped to generalize practical experience of involving brand characters in Europe and the USA. The results and discussion. Psychologists say that one of the vital factors for a person is communication. In the process of communication a certain attitude, impression, emotion, etc. is formed. Brands have long been communicating with the audience, not just offering a product or service. Advertising gives people an example of people’s behavior that will make their lives easier or brighter. Conclusions. Thus, analyzing the theoretical material, we can conclude that a brand character is an effective tool for image formation. Brand characters have become mascots for many organizations and companies. Examining the various characteristics of the brand character, it was found that this is a real or fictional character who has his character, features, history and is used to strengthen the brand as part of the image strategy.
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Pub Date : 1900-01-01DOI: 10.21272/obraz.2022.2(39)-6-14
Natalia Kutuza
Introduction. Influence as a heterogeneous phenomenon became the subject of interest in many sciences, since it is such a phenomenon that makes it possible to correct the behavior not only of individuals, but also of mass society .The weight of such research has especially increased in the conditions of hybrid wars, which is undoubtedly very relevant in today’s conditions. Relevance of the study. The activation of pathogenic, manipulative contexts leads to harmful consequences for a person not only in a moral sense, but also in a psychophysiological one, therefore, knowledge of the theoretical foundations of the construction of influence, the factors that determine its functioning, in general, will make it possible to level its harmful consequences in various spheres, genres, etc. The implementation of influence in the media environment also requires more attention, since the mediagenic environment is literally «soaked» so to speak with a «mixture» of various content, which scatters the attention of recipients, deprives them of the opportunity to think critically in this way due to the lack of time for perception – the so-called media perception. In this case, the importance of knowledge of the mechanisms of influence is very relevant, as it makes it possible to navigate in the media environment and filter pathogenic media texts. Methodology. The research methods were: descriptive for the representation of features of influence and media influence, factors of their actualization; analysis and synthesis made it possible to single out the components of influence and combine them into a coherent complex, creating a classification; method of induction to concretize general conclusions. Results. The main attention is paid to the factor of interactive actualization of influence – the factor of sociopsychomental properties of the subject of influence and the factor of sociopsychomental properties of the object of influence. The role and actual specifics of the basis of influence (neurophysiological, psychological, linguistic components) are emphasized, as well as the importance of the elements of the psychological component – cognitive, affective and conative factors that are present in the perception of any information. Emphasis is also placed on the importance of psycholinguistic (experimental) methods in the study of various types of influence, which make it possible to identify relevant suggestogens and use them in the construction of influential contexts with a predictive effect. Conclusions. Therefore, the level of power, dynamics and duration of influence are determined by factors related to various characteristics of the participants of interactive interaction – subjects and objects of influence, the consideration of which when constructing influential contexts brings the predicted result as close as possible. Prospects for further research consist in the detailing of influence constants and their analysis of actualization in the media environme
{"title":"Interactive Update Factor in the Algorithm of Media Impact: Theoretical Foundations","authors":"Natalia Kutuza","doi":"10.21272/obraz.2022.2(39)-6-14","DOIUrl":"https://doi.org/10.21272/obraz.2022.2(39)-6-14","url":null,"abstract":"Introduction. Influence as a heterogeneous phenomenon became the subject of interest in many sciences, since it is such a phenomenon that makes it possible to correct the behavior not only of individuals, but also of mass society .The weight of such research has especially increased in the conditions of hybrid wars, which is undoubtedly very relevant in today’s conditions.\u0000Relevance of the study. The activation of pathogenic, manipulative contexts leads to harmful consequences for a person not only in a moral sense, but also in a psychophysiological one, therefore, knowledge of the theoretical foundations of the construction of influence, the factors that determine its functioning, in general, will make it possible to level its harmful consequences in various spheres, genres, etc. The implementation of influence in the media environment also requires more attention, since the mediagenic environment is literally «soaked» so to speak with a «mixture» of various content, which scatters the attention of recipients, deprives them of the opportunity to think critically in this way due to the lack of time for perception – the so-called media perception. In this case, the importance of knowledge of the mechanisms of influence is very relevant, as it makes it possible to navigate in the media environment and filter pathogenic media texts.\u0000Methodology. The research methods were: descriptive for the representation of features of influence and media influence, factors of their actualization; analysis and synthesis made it possible to single out the components of influence and combine them into a coherent complex, creating a classification; method of induction to concretize general conclusions.\u0000Results. The main attention is paid to the factor of interactive actualization of influence – the factor of sociopsychomental properties of the subject of influence and the factor of sociopsychomental properties of the object of influence. The role and actual specifics of the basis of influence (neurophysiological, psychological, linguistic components) are emphasized, as well as the importance of the elements of the psychological component – cognitive, affective and conative factors that are present in the perception of any information. Emphasis is also placed on the importance of psycholinguistic (experimental) methods in the study of various types of influence, which make it possible to identify relevant suggestogens and use them in the construction of influential contexts with a predictive effect.\u0000Conclusions. Therefore, the level of power, dynamics and duration of influence are determined by factors related to various characteristics of the participants of interactive interaction – subjects and objects of influence, the consideration of which when constructing influential contexts brings the predicted result as close as possible. Prospects for further research consist in the detailing of influence constants and their analysis of actualization in the media environme","PeriodicalId":310529,"journal":{"name":"Obraz","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131190771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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