Rise of E-commerce in India: A Meta-analysis of altering Consumer Perspective

Abstract

E-commerce has changed the way of doing business by creating an online market place for both customers and businesses. It gives a potential to both buyers and sellers to buy and sell products 24x7 and has also removed all geographical limits to do the business. Numerous benefits of e-commers might overthrow brick and mortar businesses in future. Growth of e-commerce arises the need to understand customer's perceptive towards e-commerce. A survey methodology has been used to identify customer's perspective towards e-commerce and also to comprehend various difficulties faced by the customers during internet shopping. The paper discusses the status of e-commerce in India, its trends, barriers in its growth and also the effective ways to overcome such glitches. The paper also discusses the latest technological development in e-commerce industry. By using these technologies one can give competitive advantage to one's business. The paper will be helpful for all the businesses which are presently involved or interested in e-commerce.