MSME Internationalization Empowerment Strategy: a Case Study of Aida Furniture in Pasuruan, Jawa Timur

Abstract

In Indonesia's economic development, SMEs are the backbone of the people's economic system to reduce poverty problems, and their development can broaden the economic base and improve the economy. In order for the Aida Pasuruan Furniture UKM to survive in exporting furniture production, an appropriate strategic model is needed to continue its existence in free trade flows. In research using qualitative methods, data collection methods interviews, participant observation and documentary research. Data analysis techniques for this study then used data acquisition, data reduction, data display, and inference from data analysis. The results of the study show that Aida Furniture UKM in Pasuruan can survive by using a production strategy with character and serving orders based on customer wishes combined through innovation, product improvement and then applying social capital through expanding business networks.