Strategic Research and Development Investment Decisions in the Pharmaceutical Industry

Mark. Sci. Pub Date : 2020-05-05 DOI:10.1287/mksc.2020.1224
A. Rao
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引用次数: 8

Abstract

Do pharmaceutical firms respond to the actions of their competitors in research and development, and if so, how much? Answering this question has implications for policies aimed at incentivizing drug development, such as greater exclusivity protections and a faster Food and Drug Administration approval process. Although such policies lead to quicker realization of profits and/or more time to earn profits, they also intensify competition, thereby reducing per-firm profits. Which effect dominates depends on the degree of competition. To this end, I estimate a dynamic investment model using Phase 3 data. Solving the new equilibrium, I find that even though an expedited process and longer periods of market exclusivity increase competitive intensity, it could prompt increased entry into Phase 3, thereby encouraging innovation.
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制药行业的战略研发投资决策
制药公司在研发方面是否会对竞争对手的行为做出反应?如果会,反应程度如何?回答这个问题对旨在激励药物开发的政策有影响,例如更大的专有权保护和更快的食品和药物管理局批准程序。虽然这些政策导致更快实现利润和/或更多的时间来赚取利润,但它们也加剧了竞争,从而降低了每个公司的利润。哪种效应占主导地位取决于竞争的程度。为此,我使用第三阶段的数据估计了一个动态投资模型。在解决新的均衡问题时,我发现,尽管加速的过程和更长的市场独占期增加了竞争强度,但它可能促使更多的人进入第三阶段,从而鼓励创新。
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