Multidimensional structure for the effect of innovation culture and knowledge sharing on the new product development process with emphasis on improving new product development performance

Abstract

The main goal of the paper is to study the effect of innovation culture and knowledge sharing on the new-product development (NPD) process with emphasis on improving new-product development performance. The research has been implemented in software developer or producer companies as well as information technology companies in Tehran, Iran. This study is an applied research in the goal view, and contains qualitative variables; also, it is a descriptive-survey and casual-correlation research in the data-gathering view. The validity of the content of the questionnaire posited in this study was confirmed by academic and industrial experts and constructive validity indices. Moreover, the reliability of the questionnaire was confirmed using Cronbach's alpha and composite reliability indicators. Findings have shown that appropriate infrastructure for innovation has the most effect on creating an innovation culture; it was also revealed that there is a positive and meaningful relationship between innovation culture and new-product development performance which is made by the mediation of knowledge sharing and NPD process.