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Social media usage and behaviour among Generation Y and Z in Malaysia 马来西亚Y世代和Z世代的社交媒体使用和行为
Pub Date : 2021-08-03 DOI: 10.1504/mejm.2021.10040129
Ahmed Azmi Dalol, R. Islam, K. Humayun
Social media is an important outlet for media agencies as they have wide reach and impressive targeting tools which conventional marketing lack. The main objective of the present research is to investigate the relationship between satisfaction through social media usage among Generation Y and Z in Malaysia and their five social needs, namely relationship, learning, recognition, diversion, and progression. The study employed a survey method whose sample was drawn from the youths in Malaysia. The survey questionnaire was distributed among the targeted group using a link through SurveyMonkey website. The questionnaire was pre-tested by two professors in the related field. Altogether, 98 usable completed questionnaires were received. The study finds that satisfaction through the usage of social media among Generation Y and Z in Malaysia is significantly related with the users' diversion and learning needs. The study also finds that the Generation Y and Z are fully dependent on smartphones for social media usage. Another finding is that 34% of the respondents spent more than six hours per day in using various social media. The work concludes that there is a need to promote more sensitive approaches in the social media marketing and to provide a passage for marketers to use while developing their marketing plans.
社交媒体是媒体机构的一个重要渠道,因为他们有广泛的影响范围和令人印象深刻的目标工具,这是传统营销所缺乏的。本研究的主要目的是调查马来西亚Y世代和Z世代通过社交媒体使用的满意度与他们的五种社会需求之间的关系,即关系、学习、认可、转移和进步。这项研究采用了一种调查方法,其样本是从马来西亚的年轻人中抽取的。调查问卷通过SurveyMonkey网站的链接分发给目标群体。问卷由两位相关领域的教授预先测试。总共收到了98份可用的完整问卷。研究发现,马来西亚Y世代和Z世代的社交媒体使用满意度与用户的转移和学习需求显著相关。该研究还发现,Y世代和Z世代完全依赖智能手机来使用社交媒体。另一项发现是,34%的受访者每天花在各种社交媒体上的时间超过6小时。这项工作的结论是,有必要在社交媒体营销中推广更敏感的方法,并为营销人员在制定营销计划时提供一条通道。
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引用次数: 1
The comparative performance of Islamic and conventional banks: a meta-analysis 伊斯兰银行与传统银行的比较绩效:一项元分析
Pub Date : 2021-03-24 DOI: 10.1504/MEJM.2021.10036652
H. A. Wahab, Mohammed Nur Irfan Mohammed Roslan
To date, several studies have been devoted to comparatively examine the performance of Islamic banks to its conventional counterparts with mixed results. Given these inconclusive findings, the purpose of the study is to systematically review 73 samples of past journals and published thesis related to the performance of Islamic and conventional banks subject to regional and period of study. The results reported from past studies are systematically analysed using meta-analysis approach to effectively estimate the size of effect of the implementation of Islamic banking system to the overall performance of Islamic banks relative to conventional banks. Based on meta-analysis, in overall, there is no significant difference of performance between Islamic and conventional banks. In term of regional aspect, Pakistan, Bangladesh and Malaysia showcase better performance of Islamic banks in comparison to conventional banks. Further, Islamic banks perform better during short-term period while long-term studies show the domination of conventional banks. From policy implication, this study suggests that Islamic banks can perform better than its counterparts in a region that has strong government initiatives and community awareness in Islamic finance.
迄今为止,已有几项研究致力于比较伊斯兰银行与传统银行的表现,结果好坏参半。鉴于这些不确定的发现,本研究的目的是系统地审查73份过去的期刊和发表的论文样本,这些样本与伊斯兰银行和传统银行的业绩有关,受区域和研究时期的影响。从过去的研究报告的结果进行了系统的分析,使用元分析方法有效地估计实施伊斯兰银行体系对伊斯兰银行相对于传统银行的整体绩效的影响大小。基于meta分析,总体而言,伊斯兰银行与传统银行之间的绩效没有显著差异。就地区而言,巴基斯坦、孟加拉国和马来西亚的伊斯兰银行表现优于传统银行。此外,伊斯兰银行在短期内表现更好,而长期研究显示传统银行占主导地位。从政策意义上看,本研究表明,在政府倡议和社区对伊斯兰金融的认识强烈的地区,伊斯兰银行可以比其同行表现得更好。
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引用次数: 1
Factors affecting brand image and commitment among the air travellers in Malaysia 影响马来西亚航空旅客品牌形象和承诺的因素
Pub Date : 2020-08-28 DOI: 10.1504/mejm.2020.10031687
Syed Ali Fazal, Shah Iskandar Fahmie Ramlee, N. Nawi, Abdullah Al Mamun, M. A. Razik
The limited literature as well as the significance of commitment for airline brands in experiencing rapid growth and competition had motivated this study to examine the effects of social media activities, value-consciousness, and brand consciousness on brand image and commitment. This study adopted a cross-sectional design and collected the quantitative data from 400 air travellers from Kelantan, Malaysia. The findings revealed that social media activities such as entertainment, trendiness, value and brand consciousness had positively and significantly enhanced brand image and commitment among the air travellers in Malaysia. Moreover, brand image had significantly mediated the effects of social media activities, value consciousness, and brand consciousness on commitment. Apart from extending the current literature and forwarding valuable empirical evidence, this study provided key policy implications and relevance of the study area which could be exploited by airline operators to improve brand image and enhance commitment among the air travellers in Malaysia.
由于文献有限,加之承诺对经历快速成长和竞争的航空公司品牌的重要性,促使本研究考察社交媒体活动、价值意识和品牌意识对品牌形象和承诺的影响。本研究采用横断面设计,收集了来自马来西亚吉兰丹州的400名航空旅客的定量数据。调查结果显示,娱乐、时尚、价值和品牌意识等社交媒体活动积极显著地提升了马来西亚航空旅客的品牌形象和承诺。品牌形象显著中介了社交媒体活动、价值意识和品牌意识对承诺的影响。除了扩展现有文献和提供有价值的经验证据外,本研究还提供了关键的政策含义和研究领域的相关性,可以被航空公司经营者利用,以改善马来西亚航空旅客的品牌形象和增强承诺。
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引用次数: 0
Determining hedonistic mall shoppers: a segmentation approach 确定购物中心的享乐主义购物者:一种细分方法
Pub Date : 2020-04-21 DOI: 10.1504/mejm.2020.10028717
Mehmet Haluk Koksal
The main purpose of the study is to investigate hedonic shopping motivations in Lebanon, which is one of the Middle Eastern countries, and to cluster them based on those shopping motivations. The study also explores the characteristics of the customers in each segment. The data were collected from main shopping malls in Beirut in September 2017. Respondents were chosen by employing convenience sampling due to time and budget constraints in the study. Out of 550 people approached, only 450 surveys were collected. Factor analysis with varimax rotation was applied to hedonic shopping motivations. Based on factor analysis results, the hedonic shopping motivations were grouped under five headings: adventure and gratification shopping, idea shopping, value shopping, role shopping, and social shopping. Two-step cluster analyses is applied after factor analysis and identified four mall shopper segments, specifically, role, recreational, social and apathetic shoppers. Each segment was profiled in terms of hedonic shopping motives, mall attributes, shopping outcomes, visiting patterns, and demographics.
本研究的主要目的是调查中东国家黎巴嫩的享乐购物动机,并根据这些购物动机对他们进行聚类。研究还探讨了每个细分市场的客户特征。这些数据是2017年9月在贝鲁特的主要购物中心收集的。由于时间和预算的限制,调查对象的选择采用方便抽样。在接触的550人中,只收集了450份调查。对享乐性购物动机进行变量旋转因子分析。根据因子分析结果,享乐购物动机被分为五类:冒险和满足购物、想法购物、价值购物、角色购物和社交购物。在因子分析之后,采用两步聚类分析,确定了四个商场购物者细分市场,即角色购物者、娱乐购物者、社交购物者和冷漠购物者。每个细分市场根据享乐购物动机、商场属性、购物结果、访问模式和人口统计数据进行了分析。
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引用次数: 0
Expatriate spouse adjustment: an analysis of challenges facing western female expatriate spouses in the United Arab Emirates 外籍配偶调整:西方女性外籍配偶在阿联酋面临的挑战分析
Pub Date : 2020-04-21 DOI: 10.1504/mejm.2020.10028732
R. Tahir
The present study endeavours to strengthen the existing knowledge by investigating factors impacting the adjustment process of the western female expatriate spouses of the expatriates on their international assignments in the United Arab Emirates (UAE). We have conducted a qualitative research with 15 western expatriate female spouses who were relocated due to their husbands' international assignments in the UAE. The core findings reinforce the results of previous studies and this should be viewed as a warning signal for MNCs trying to expand their operations in the Middle East and in the UAE in particular. In this region, MNCs need to initiate support practices for expatriate spouses, as failure to do so could jeopardise their expansion activities in countries like the UAE. This has implications for training as well as for the management of foreign assignments and it creates new avenues for research on expatriate management.
本研究通过调查影响外籍人士的西方女性外籍配偶在阿拉伯联合酋长国(阿联酋)执行国际任务的调整过程的因素,努力加强现有的知识。我们对15名西方女性配偶进行了定性研究,她们因丈夫在阿联酋的国际任务而搬迁。核心发现强化了之前的研究结果,这应该被视为试图扩大在中东和阿联酋业务的跨国公司的警告信号。在这一地区,跨国公司需要启动对外籍配偶的支持实践,因为如果不这样做,可能会危及它们在阿联酋等国家的扩张活动。这对培训和管理外派工作都有影响,并为研究外派人员管理创造了新的途径。
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引用次数: 5
International collaboration and knowledge creation: the moderating role of absorptive capacity 国际合作与知识创造:吸收能力的调节作用
Pub Date : 2020-04-21 DOI: 10.1504/mejm.2020.10028721
M. Fallatah
The study extends previous research on the knowledge creation literature. It discusses the impact of international collaborative partnerships portfolio (ICPP) on knowledge creation at the division (group) level. I propose a contingency perspective by considering the moderating role of absorptive capacity. Using a sample from the academic industry (i.e., colleges), I find that for colleges from developing countries, collaborating with international partners is positively related to knowledge creation. Additionally, when collaborating with international partners, colleges from developing countries with higher absorptive capacity are more likely to create new knowledge than those with lower levels. The paper concludes with managerial implications and directions for future research.
本研究是对知识创造文献研究的延伸。它讨论了国际合作伙伴关系组合(ICPP)对部门(小组)层面知识创造的影响。笔者通过考虑吸收能力的调节作用,提出了一种偶然性视角。以学术产业(即高校)为样本,我发现对于发展中国家的高校来说,与国际合作伙伴的合作与知识创造呈正相关。此外,在与国际伙伴合作时,吸收能力较高的发展中国家的大学比吸收能力较低的大学更有可能创造新知识。文章最后提出了管理启示和未来研究方向。
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引用次数: 0
Technological innovation and strategic financial performance: the case of Jordan 技术创新与战略财务绩效:约旦案例
Pub Date : 2020-04-02 DOI: 10.1504/mejm.2020.10028061
Haneen Allataifeh, Fuad N. Al-Shaikh
This research aimed at investigating the level of technological innovation in industrial and service companies in Jordan and the impact of technological innovation on corporate financial performance of these companies. It also aimed at exploring whether size, age and structural complexity of the firm have moderating effects on the relationship between technological innovation and financial performance of these firms. The study sampled 113 industrial and service companies out of 125 listed companies on Amman Stock Exchange. The researchers utilised a quantitative approach in examining the relationship using Lev's model to measure technological innovation inputs, and financial ratios to measure strategic financial performance. Inferential analysis was conducted afterward. Results of the study showed low levels of technological innovation in the sampled companies, and a statistically insignificant relationship was found between technological innovation and financial performance. Slight positive moderation effects were found for organisational size, age and structural complexity on the relationship between technological innovation and performance, yet the relationship remained insignificant. An attempt was made to interpret the results and come up with some recommendations in light of the findings.
本研究旨在调查约旦工业和服务业公司的技术创新水平,以及技术创新对这些公司财务绩效的影响。本文还探讨了企业的规模、年龄和结构复杂性是否对这些企业的技术创新和财务绩效之间的关系有调节作用。该研究抽样了安曼证券交易所125家上市公司中的113家工业和服务公司。研究人员使用了一种定量方法来检验这种关系,使用Lev的模型来衡量技术创新投入,使用财务比率来衡量战略财务绩效。随后进行了推理分析。研究结果显示,样本公司的技术创新水平较低,技术创新与财务绩效之间的关系在统计上不显著。组织规模、年龄和结构复杂性对技术创新与绩效的关系有轻微的正向调节作用,但关系不显著。人们试图解释这些结果,并根据这些发现提出一些建议。
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引用次数: 0
Sensory properties, purchase attributes and usages of date-syrup by expatriate consumers in Oman 阿曼外籍消费者枣糖浆的感官特性、购买属性和用法
Pub Date : 2020-04-02 DOI: 10.1504/mejm.2020.10028059
S. Bhuian, Irfan Butt, Maha K. Al Balushi, Amanat Ali
In general, the research on consumer's preferences for date-syrup is scarce. Knowing and incorporating consumer's preferences in the development and promotion of date syrup is crucial for developing a world market for date syrup. The present study was conducted to investigate the sensory properties, purchase attributes and usages of date-syrup among the expatriate consumers in Oman. A total of 140 expatriate consumers, from various ethnical and regional backgrounds, participated in this study. The results showed that the preferred sensory properties among expatriate consumers were the best tasting, least thick and moderately sweet date-syrup. The main uses of date-syrup included as toppings on ice cream, toast, bagel, waffle and pancake. The purchase attributes were mainly based on taste, no added sugar, reasonable price and good packaging. The results indicated that the consumers of different ethnical backgrounds and coming from different regions of the world had different preferences for purchase-related attributes.
总的来说,关于消费者对枣糖浆偏好的研究很少。在枣糖浆的开发和推广中了解和纳入消费者的偏好对于开发世界枣糖浆市场至关重要。本研究旨在调查阿曼外籍消费者对枣糖浆的感官特性、购买属性和使用情况。共有140名来自不同种族和地区背景的外籍消费者参与了这项研究。结果表明,外籍消费者对枣糖浆的感官特性的偏好是口感最好、稠度最低、甜度适中。枣糖浆的主要用途包括作为冰淇淋、吐司、百吉饼、华夫饼和煎饼的配料。购买属性以口味、无添加糖、价格合理、包装好为主。结果表明,不同种族背景和来自世界不同地区的消费者对购买相关属性的偏好不同。
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引用次数: 1
Customer engagement in collaborative innovation: investigating consumer motivation for participating in value co-creation 协同创新中的顾客参与:调查消费者参与价值共同创造的动机
Pub Date : 2020-04-02 DOI: 10.1504/MEJM.2020.10021176
M. S. Sohail
Firms engage customers to tap into product-related innovative ideas for future product development. This engagement of customers in co-creation activity provides unprecedented opportunities to create value offerings to customers. However, there is a dearth of understanding on what motivates customers to participate in co-creation activity. Based on the self-determination theory, this study proposes a model and investigates consumers' intrinsic and extrinsic motivators to participate in co-creation. The model was tested on a survey data from 235 respondents from Saudi Arabia. Results reveal that the intrinsic motivator, enjoyment, predicted attitudes towards co-creation as well as willingness to participate in co-creation. The extrinsic motivators, showcasing of personal ideas and monetary reward also predicted attitudes towards co-creation and willingness to participate. An interesting finding is that gaining knowledge is not directly associated with willingness to participate, unless it is also associated at the same time with attitude towards co-creation.
公司吸引客户为未来的产品开发挖掘与产品相关的创新理念。客户参与到共同创造活动中,为客户创造价值提供了前所未有的机会。然而,对于客户参与共同创造活动的动机,人们缺乏理解。本研究以自我决定理论为基础,提出一个模型,考察消费者参与共同创造的内在和外在动机。该模型在来自沙特阿拉伯的235名受访者的调查数据上进行了测试。结果表明,内在激励因素——快乐,预测了共同创造的态度和参与共同创造的意愿。外在激励因素,个人想法的展示和金钱奖励也预测了对共同创造的态度和参与意愿。一个有趣的发现是,获得知识与参与的意愿没有直接联系,除非它同时也与对共同创造的态度有关。
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引用次数: 1
Proposing a Model for Work Meaningfulness Concept at Business and Technology Incubators 在商业和技术孵化器中提出工作意义概念的模型
Pub Date : 2020-04-02 DOI: 10.1504/MEJM.2020.10019857
G. Malekzadeh, Alireza Khorakian, M. Malekzadeh
This article considers conceptualising work meaningfulness at business and technology incubators as a fundamental solution for the expansion of knowledge-based businesses, in order to contribute to the building of a broader and more balanced theoretical framework for job crafting in this kind of organisations despite its' complexity. Data are reported from semi-structured interviews with 20 managers of business and technology incubators and analysed by using a grounded theory approach. The article recognises central phenomenon dimensions, causal, contextual and intervening conditions, strategies and consequences, and proposes a theoretical model for work meaningfulness at these incubators. These findings contribute to both academic research and practical implications, such as redesign, development of plans and supporting the programs of enterprises and management styles, redefine jobs at business and technology incubators, and theoretical approaches from academic disciplines are linked to the dominant viewpoints in the literature.
本文认为,将商业和技术孵化器中的工作意义概念化是知识型企业扩张的基本解决方案,以便为这类组织中的工作制定建立一个更广泛、更平衡的理论框架,尽管它很复杂。数据来自对20位商业和技术孵化器经理的半结构化访谈,并通过使用扎根理论方法进行分析。本文认识到中心现象的维度、因果关系、背景和干预条件、策略和后果,并提出了在这些孵化器中工作意义的理论模型。这些发现对学术研究和实践意义都有贡献,如重新设计、发展计划和支持企业和管理风格的项目,重新定义商业和技术孵化器的工作,学术学科的理论方法与文献中的主流观点相联系。
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引用次数: 0
期刊
Middle East J. of Management
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