TREND CYCLE ANALYSIS ON FAST FASHION PRODUCTS

Journal of Aesthetics, Design, and Art Management Pub Date : 2021-10-20 DOI:10.58982/jadam.v1i1.101

Ni Kadek Yuni Diantari

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引用次数: 3

Abstract

Purpose: trend cycles need to be understood to know the developments and changes in trends infast fashion as well as consumer considerations in consuming fast fashion products.Research methods: Trend changes in such a short time need to be analyzed further through trendstages, trend cycles, and trend differentiation that occurs in fast fashion. To analyze the trend in fastfashion products, a qualitative descriptive method was conducted in which the research processconsisted of collecting and compiling data, analyzing and interpreting phenomena.Findings: Trends provide trends in fast fashion products such as colors, styles, themes, motifs,and cuts/silhouettes. In general, fashion trends generally only recognize two seasons, includingspring/summer (spring/summer) and autumn/cold (fall and winter). Fast fashion has 52 trends in ayear or about once a week. In fast fashion, trend changes are influenced by the stages of the fashioncycle, fashion flows, trend differentiation, and trend adopters.Implications: Fast fashion is a design, manufacturing and marketing method that focuses onproducing large quantities of clothing quickly and at affordable prices. Fast fashion products arealways influenced by trends.

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快时尚产品的趋势周期分析

目的:需要了解趋势周期，以了解快时尚趋势的发展和变化，以及消费者在消费快时尚产品时的考虑。研究方法:在如此短的时间内，趋势的变化需要通过趋势阶段，趋势周期，以及快时尚中的趋势分化来进一步分析。为了分析快时尚产品的趋势，采用了定性描述的方法，研究过程包括收集和整理数据，分析和解释现象。发现:趋势提供快时尚产品的趋势，如颜色、风格、主题、图案和剪裁/轮廓。一般来说，时尚潮流一般只识别两个季节，包括春/夏(春季/夏季)和秋/冷(秋冬)。快时尚一年有52个流行趋势，大约一周一次。在快时尚中，潮流变化受到时尚周期阶段、时尚流、趋势分化和趋势采用者的影响。暗示:快时尚是一种设计、制造和营销方法，专注于快速生产大量服装，价格合理。快时尚产品总是受到潮流的影响。

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Journal of Aesthetics, Design, and Art Management

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