The Impact of Market Orientation, Entrepreneurial Orientation, and Relationship Orientation on the International Performance of SMEs

Abstract

The relationship between strategic orientation and SME international performance is empirically inadequate, specifically in a developing country. This study focuses on the effect of three dimensions of strategic orientation, namely market orientation, entrepreneurial orientation, and relationship orientation on the international performance of SMEs applying the theory of resource-based view. The study is quantitative and uses the data collected from 296 managers of SMEs operating an international business in Nigeria. The authors revealed that entrepreneurial orientation, relationship orientation have a positive effect on firm international performance. On the other hand, market orientation has no significant impact on a firm international performance. The authors explain the managerial contribution of study findings and provide future research suggestions.