Strategic Analysis of Japanese Megabanks – Strategy Canvas Analysis & Competitor Benchmarking

Abstract

We have performed a series of five strategic analyses of Japanese Megabanks. This paper is the last analysis in the series, where we compare RUFG and key competitors using a ‘strategy canvas’ to assess competitiveness. Furthermore we evaluate the prospect of finding ‘blue ocean’ opportunities to exploit, where profit margins are wider and markets are not congested.