Some Considerations of the EU’s International Cultural Strategy

Sung-Won Yoon
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Abstract

It has been more than 30 years since the Treaty of Maastricht officially introduced cultural policy in 1992. Cultural policy has been restructured in accordance with the EU’s Multi-annual Financial Framework. Sometimes the policy had to change its official programmes and its policy orientation had to change as well, accordingly. Cultural policy in earlier times implemented various cultural programmes in which different foci were given in providing financial support. DIfferent programmes supported either cultural heritage preservation, performing art or literary translation depending on their respective objectives of the programmes. From the year 2000 onwards, however, the existing programmes were converged into a single programme as the EU emphasised the effectiveness of operating different programmes in a single instrument. From 2014, the focal point of the cultural policy is cultural and creative sectors. The ‘Creative Europe’ programme the EU introduced for the sake of establishing creative Europe, integrated audiovisual policy (which had existed separately from cultural policy) into the programme aiming at strengthening cultural and creative sectors in the digital era. In addition, the EU proclaimed that it will actively make use of culture in its external relations in its communication on ‘International Cultural Relations’. While expanding various types of ‘networks’ through Creative Europe at a global level, the EU makes attempt to establish ‘European Spaces of Culture’ worldwide in the end. By doing so, the EU pursues enhancing its position as a global actor in this field.
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欧盟国际文化战略的若干思考
自1992年《马斯特里赫特条约》正式引入文化政策以来,已经过去了30多年。文化政策已根据欧盟的多年度财政框架进行了重组。有时政策必须改变其官方方案,其政策方向也必须相应地改变。早期的文化政策实施了各种文化计划,在提供财政支持方面给予不同的重点。不同的项目支持文化遗产保护、表演艺术或文学翻译,视乎项目的目标而定。然而,从2000年开始,由于欧盟强调在单一工具中操作不同方案的有效性,现有方案被合并为一个方案。从2014年开始,文化政策的重点是文化创意产业。欧盟为建立创意欧洲而推出的“创意欧洲”计划,将视听政策(与文化政策分开存在)纳入旨在加强数字时代文化和创意部门的计划。此外,欧盟宣布将在其“国际文化关系”交流中积极利用文化在其对外关系中的作用。欧盟通过“创意欧洲”在全球范围内拓展各种类型的“网络”,最终试图在全球范围内建立“欧洲文化空间”。通过这样做,欧盟寻求加强其作为该领域全球行动者的地位。
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