{"title":"Benefits of a Marketing Orientation for Religious Organizations","authors":"J. Considine","doi":"10.1300/J093V07N01_04","DOIUrl":null,"url":null,"abstract":"ABSTRACT There have been several articles recently advocating that religious organizations attempt to utilize proven marketing techniques that have obviously been so successful in both profit and non-profit firms. In spite of various obstacles preventing religious organizations from adopting marketing techniques and strategies, many have successfully become more marketing-oriented. The purpose of this paper is to discuss the likely benefits of a religious organization that attempts to become more marketing-oriented.","PeriodicalId":109742,"journal":{"name":"Journal of Customer Service in Marketing and Management","volume":"12 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2002-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Customer Service in Marketing and Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1300/J093V07N01_04","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 6
Abstract
ABSTRACT There have been several articles recently advocating that religious organizations attempt to utilize proven marketing techniques that have obviously been so successful in both profit and non-profit firms. In spite of various obstacles preventing religious organizations from adopting marketing techniques and strategies, many have successfully become more marketing-oriented. The purpose of this paper is to discuss the likely benefits of a religious organization that attempts to become more marketing-oriented.
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