A customer perspective on infrastructure & legislative effects to use mobile banking app in Nigeria

Abba Hassan, Mohammed B. Yakubu, Mohammed Bulama, Aliyu Abdullahi Shitu
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Abstract

In today’s age of new opportunities and emerging technologies, various studies have affirmed that the adoption of information and communication technology required an enabling environment like that of mobile device. Mobile banking is an ICT application considered to be of vital use among people in different countries of the world, who are likely to have different infrastructural development or resource facilitating conditions. Despite all the benefits of mobile banking application, yet its adoption is beyond the industry expectations in Nigeria and most African countries. This can be attributed to some factors. This study examines the resistance factors that influence the adoption of mobile banking application in Nigeria in relation to enabling environment, based on customers perspective and concluded that customer’s resistance to use mobile banking services in Nigeria was significantly influenced by inadequate bank branches, absence of legislative framework, high cost of monthly Internet subscription and poor quality of Internet/telecommunication services. Keywords: Mobile banking usage, customer’s, technology, resistance, resources
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客户对尼日利亚使用移动银行应用程序的基础设施和立法影响的看法
在当今这个充满新机遇和新兴技术的时代,各种研究都证实,采用信息和通信技术需要一个像移动设备这样的有利环境。移动银行是一种信息和通信技术应用,被认为对世界上不同国家的人们至关重要,这些国家的基础设施发展或资源便利条件可能不同。尽管手机银行应用程序有很多好处,但在尼日利亚和大多数非洲国家,它的采用率超出了行业预期。这可以归因于一些因素。本研究从客户的角度出发,考察了影响尼日利亚采用移动银行应用程序的阻力因素,并得出结论,尼日利亚客户对使用移动银行服务的阻力受到银行分支机构不足、缺乏立法框架、每月互联网订阅成本高以及互联网/电信服务质量差的显著影响。关键词:手机银行使用,客户,技术,阻力,资源
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