Factors Influencing the Consumer's Adoption of Internet Banking in India: An Exploratory Study

Abstract

Technological progress in the sphere of information and communication is encouraging the use and development of new shopping methods. The newly emerged internet banking services represent an innovation where both intangible service and an innovative medium of service delivery employing high technology are present. Information technology Services is considered as the key driver for the changes taking place around the world. Internet banking (IB) is the latest and most innovative service and is the new trend among the consumers. The main objective of this research is to identify the key factors that determine Internet banking adoption of India. The research setting was in Odisha, India. This study determines the factors influencing the consumer's adoption of internet banking in India and hence investigates the influence of perceived usefulness, perceived ease of use and perceived risk on use of IB.