Pub Date : 2020-03-25DOI: 10.5958/2279-0667.2020.00042.5
Baby Chandra
Attitudes of customers towards the nutritional aspect of the foods are increasing rapidly and also in India online grocery business is at emerging stage. In this context, at the time of online purchasing nutritional label of food product play a significant role in providing the relevant information to consumers. This study was conducted with a view of identifying important nutritional labelling aspects that customers would examine at the time of online purchasing of food product. The ultimate objective was to investigate the understanding and perception of nutrition label among customer when they buy an online food product. Pre-tested structured questionnaire was employed to collect data from random sample of 168 respondents. In the analysis of data SPSS Statistics Solution has been utilized. Nonparametric tests were used in the analysis of data with no normal distribution. Mann-Whitney U in the mean comparison of 2 independent groups (Post-graduates & Undergraduates).
{"title":"Do customers pay attention to nutrition labels when they buy an online food product?","authors":"Baby Chandra","doi":"10.5958/2279-0667.2020.00042.5","DOIUrl":"https://doi.org/10.5958/2279-0667.2020.00042.5","url":null,"abstract":"Attitudes of customers towards the nutritional aspect of the foods are increasing rapidly and also in India online grocery business is at emerging stage. In this context, at the time of online purchasing nutritional label of food product play a significant role in providing the relevant information to consumers. This study was conducted with a view of identifying important nutritional labelling aspects that customers would examine at the time of online purchasing of food product. The ultimate objective was to investigate the understanding and perception of nutrition label among customer when they buy an online food product. Pre-tested structured questionnaire was employed to collect data from random sample of 168 respondents. In the analysis of data SPSS Statistics Solution has been utilized. Nonparametric tests were used in the analysis of data with no normal distribution. Mann-Whitney U in the mean comparison of 2 independent groups (Post-graduates & Undergraduates).","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130488731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2019.00017.8
S. Mishra, P. Dubey
A highly competitive environment is changing the business landscape. Rising customers’ income & awareness levels have shifted customers’ preferences to better experiences. Customers of today are more empowered, well informed, digitally savvy and time compressed. The changes in lifestyle and rising expectations have made them more demanding. Customers want authentic experiences Pwc(2015) and are willing to shop in an environment that satisfies their experiential needs. Shopping malls are the one-stop destinations that serve the recreational & shopping purpose of customers. Among the various formats of retail, the shopping mall is the one where experiential factors play a crucial role in shaping the customers’ expectations. The present study (N=250) explores the impact of experiential marketing factors (4Es) on customers hedonic value which influences customers’ attitudes towards shopping malls. The study adds to the existing body of knowledge (Sadachar. A, 2014) as experiential marketing factors (4Es) remain unexplored in shopping malls of central India.
{"title":"The impact of experiential marketing on customers’ hedonic value & attitude towards shopping malls","authors":"S. Mishra, P. Dubey","doi":"10.5958/2279-0667.2019.00017.8","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00017.8","url":null,"abstract":"A highly competitive environment is changing the business landscape. Rising customers’ income & awareness levels have shifted customers’ preferences to better experiences. Customers of today are more empowered, well informed, digitally savvy and time compressed. The changes in lifestyle and rising expectations have made them more demanding. Customers want authentic experiences Pwc(2015) and are willing to shop in an environment that satisfies their experiential needs. Shopping malls are the one-stop destinations that serve the recreational & shopping purpose of customers. Among the various formats of retail, the shopping mall is the one where experiential factors play a crucial role in shaping the customers’ expectations. The present study (N=250) explores the impact of experiential marketing factors (4Es) on customers hedonic value which influences customers’ attitudes towards shopping malls. The study adds to the existing body of knowledge (Sadachar. A, 2014) as experiential marketing factors (4Es) remain unexplored in shopping malls of central India.","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127259251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2019.00010.5
B. Rani, P. Satyanarayana, P. V. Kumar
{"title":"The new role of Indian seaports as integral parts of global supply chains with special reference to Andhra Pradesh Sea Ports","authors":"B. Rani, P. Satyanarayana, P. V. Kumar","doi":"10.5958/2279-0667.2019.00010.5","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00010.5","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133984180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2019.00029.4
A. Sinha, Rohit Pandey
Today, in this fast-moving life, everyone is in hurry of getting their work done as soon as possible and least efforts. This tendency of humans has also affected the field of education. Now, people have a mindset that education should also be delivered in an easy and in a way, where comfort is ensured. The entire process of delivering lectures and providing education changed drastically, when a startup named THINK AND LEARN PVT. LTD., popularly known as BYJU'S, which is one of the learning App, started to work in order to revolutionize the whole education system in India. In this study to establish a relationship as to how BYJU'S has grown this big in a little span of time and what are the factors using which BYJU'S has risen in the pyramid to effect the overall satisfaction of the user to using their learning app. Unlike the previous time he also appeared for the interviews of the three premier IIM'S i.e. A, B and C and cleared the interview round. Instead of joining any of the institutes for a professional course which could have furthered his career he saw a potential in guiding/counselling students in clearing CAT.
今天，在这个快节奏的生活中，每个人都急于尽快完成自己的工作。人类的这种倾向也影响了教育领域。现在，人们有一种观念，教育也应该以一种轻松、舒适的方式进行。当一家名为THINK and LEARN PVT. LTD.的初创公司(俗称BYJU'S，是一款学习应用程序)开始致力于彻底改变印度的整个教育系统时，讲授课程和提供教育的整个过程发生了巨大变化。在这项研究中，BYJU'S是如何在短时间内发展壮大的，以及BYJU'S在金字塔中上升的因素是什么，以影响用户使用其学习应用程序的整体满意度。与之前不同的是，他还参加了三家顶级IIM的面试，即a, B和C，并通过了面试。他没有参加任何一个可以促进他职业生涯的专业课程，而是看到了指导/辅导学生清除CAT的潜力。
{"title":"“A study on accessing the factors leading to the purchase of BYJU'S as a curriculum”","authors":"A. Sinha, Rohit Pandey","doi":"10.5958/2279-0667.2019.00029.4","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00029.4","url":null,"abstract":"Today, in this fast-moving life, everyone is in hurry of getting their work done as soon as possible and least efforts. This tendency of humans has also affected the field of education. Now, people have a mindset that education should also be delivered in an easy and in a way, where comfort is ensured. The entire process of delivering lectures and providing education changed drastically, when a startup named THINK AND LEARN PVT. LTD., popularly known as BYJU'S, which is one of the learning App, started to work in order to revolutionize the whole education system in India. In this study to establish a relationship as to how BYJU'S has grown this big in a little span of time and what are the factors using which BYJU'S has risen in the pyramid to effect the overall satisfaction of the user to using their learning app. Unlike the previous time he also appeared for the interviews of the three premier IIM'S i.e. A, B and C and cleared the interview round. Instead of joining any of the institutes for a professional course which could have furthered his career he saw a potential in guiding/counselling students in clearing CAT.","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133822921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2019.00013.0
Kulsiffat Singh
{"title":"Role of a good college in garnishing the personality of a student","authors":"Kulsiffat Singh","doi":"10.5958/2279-0667.2019.00013.0","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00013.0","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"41 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123726508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2019.00015.4
Meena Rani
{"title":"Make in India-Lessons for India","authors":"Meena Rani","doi":"10.5958/2279-0667.2019.00015.4","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00015.4","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130415713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2020.00066.8
Razia Saleem, K. Khan, Shahzeb Khan
{"title":"Quality of work life as a predictor of organizational effectiveness - a case of public and private sector employees","authors":"Razia Saleem, K. Khan, Shahzeb Khan","doi":"10.5958/2279-0667.2020.00066.8","DOIUrl":"https://doi.org/10.5958/2279-0667.2020.00066.8","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121138903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2019.00027.0
Omar D. Ramdi
{"title":"ZCSPC faculty swot analysis: Basis for human capital development plan","authors":"Omar D. Ramdi","doi":"10.5958/2279-0667.2019.00027.0","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00027.0","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124909612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2019.00037.3
B. Gururaj
Technology is an application of knowledge to solve the practical problems of human life. The technology is consisted of techniques, skills, methods, and processes used in the production of goods and services to achieve desired goals. Technology is not only confined to computer, devices but also machines. The role of technology is profound which helps in stability and growth of any industry and economy. The hairdressing saloons which are in informal sector are using machines to provide services.
{"title":"Role of technology in informal entrepreneurship: A case study of hairdressing saloons in davangere","authors":"B. Gururaj","doi":"10.5958/2279-0667.2019.00037.3","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00037.3","url":null,"abstract":"Technology is an application of knowledge to solve the practical problems of human life. The technology is consisted of techniques, skills, methods, and processes used in the production of goods and services to achieve desired goals. Technology is not only confined to computer, devices but also machines. The role of technology is profound which helps in stability and growth of any industry and economy. The hairdressing saloons which are in informal sector are using machines to provide services.","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116543866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2019.00008.7
Sriram Aditya Kishore Datta, P. Rajeswari
Drive inn is going to be a buzzword for Indian society. Drive inn is going to bring a significant change in the life style of Indian society, as entertainment and recreation shopping is viewed as a status symbol. The citizens of Visakhapatnam are in full swing with the advent of drive inn set up and a few more are to come up in the city as they attract them with comfort, entertainment, food court, celebrity events, quality, convenience, attractiveness and luxury. This Study focuses on the factors influencing the consumer preference towards drive inns. The research design is descriptive and primary data were collected using a survey questionnaire. The sample consisted of 116 respondents and the sampling method was convenience sampling. The respondents were potential general public visiting the drive inn. This project finally infers cleanliness, proper customer support, were the most important factors to pull the customers.
{"title":"A study on customer preferences in a drive inn at vizag inn, Visakhapatnam","authors":"Sriram Aditya Kishore Datta, P. Rajeswari","doi":"10.5958/2279-0667.2019.00008.7","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00008.7","url":null,"abstract":"Drive inn is going to be a buzzword for Indian society. Drive inn is going to bring a significant change in the life style of Indian society, as entertainment and recreation shopping is viewed as a status symbol. The citizens of Visakhapatnam are in full swing with the advent of drive inn set up and a few more are to come up in the city as they attract them with comfort, entertainment, food court, celebrity events, quality, convenience, attractiveness and luxury. This Study focuses on the factors influencing the consumer preference towards drive inns. The research design is descriptive and primary data were collected using a survey questionnaire. The sample consisted of 116 respondents and the sampling method was convenience sampling. The respondents were potential general public visiting the drive inn. This project finally infers cleanliness, proper customer support, were the most important factors to pull the customers.","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133848469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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