Research on Guilin Tourism Network Attention Based on Baidu Index

Xinling Du
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Abstract

This article uses Python to collect the "Baidu Index" index provided by Baidu search engine to conduct an in-depth exploration of the network attention of Guilin Tourism from 2011 to 2020. The results show that the online attention of Guilin tourism before 2019 showed an overall upward trend, but due to the impact of the new crown epidemic, the online attention of Guilin in 2020 has dropped significantly. The monthly network attention of Guilin Tourism shows obvious seasonality. The areas with higher attention on the national Guilin tourism economic network are mainly East China and South China. In comparison, the Northeast and Northwest regions have relatively weak awareness of Guilin tourism on the Internet. Finally, it is found that GDP and per capita disposable income of urban residents have an impact on the attention of Guilin tourism network.
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基于百度指数的桂林旅游网络关注度研究
本文利用Python收集百度搜索引擎提供的“百度指数”指数,对2011 - 2020年桂林旅游的网络关注度进行了深入的探索。结果表明,2019年之前桂林旅游在线关注度总体呈上升趋势,但受新冠疫情影响,2020年桂林在线关注度明显下降。桂林旅游月度网络关注度具有明显的季节性。全国桂林旅游经济网络关注度较高的地区主要是华东和华南地区。相比之下,东北和西北地区对桂林旅游的网络认知度相对较低。最后发现GDP和城镇居民人均可支配收入对桂林旅游网络关注度有影响。
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