How Game Tutorials in Mobile Online Games Affect User Adoption

Abstract

Some studies believe that game tutorials have a positive impact on games, there is limited research on how game tutorials affect user adoption. This study takes MOGs (Mobile online games) as an example, through the study of the adoption of previous games, the influence model of MOGs’ adoption in the game tutorial stage is constructed. Structural equation modelling (SEM) was used for data analysis. The results show that perceived usefulness greatly affects satisfaction. In addition, immersion through perception enjoyment also affects satisfaction. The conclusion of this article is that designers need to pay attention to the design of game tutorials, in addition to helping players quickly master the game, but also to improve the immersion and fun at this stage.