Theories of Attitude: Implications for Head Teachers

Abstract

The basic assumption of the consistencies theories is that there must be consistency between attitude and behaviours. On another side, the functional theories explain that changing attitudes requires understanding the motivations or their function to individuals. The functional attitude theories also provide an explanation of why attitudes change. The social judgment theory of attitude change is based on the study of research literature and by practice. It shows the importance of people's previous attitudes. Most of the other approaches are just mild with the previous attitudes.