{"title":"ACM TVX Asia Forum 2017: A Brand New Game of Online Digital Marketing in Asia","authors":"H. Ryu, Jieun Kim, S. Aoki, Donghun Chung","doi":"10.1145/3077548.3078630","DOIUrl":null,"url":null,"abstract":"Digital online advertising today is struggling to find the right way to reach consumers on new digital platforms. Advertisers like social-media platforms want to gather all sorts of data on each user's age, consumption patterns, interests and so on. This means ads could be aimed at them with an accuracy that is unthinkable with analogue media. However, social networks, TV advertisers who are interested in switching to the bran new field have yet to work out what is the optimal format for online and/or integrated ads. This workshop is aimed at dealing with these issues of how Asian markets would approach to this.","PeriodicalId":314992,"journal":{"name":"Proceedings of the 2017 ACM International Conference on Interactive Experiences for TV and Online Video","volume":"23 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 2017 ACM International Conference on Interactive Experiences for TV and Online Video","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/3077548.3078630","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Digital online advertising today is struggling to find the right way to reach consumers on new digital platforms. Advertisers like social-media platforms want to gather all sorts of data on each user's age, consumption patterns, interests and so on. This means ads could be aimed at them with an accuracy that is unthinkable with analogue media. However, social networks, TV advertisers who are interested in switching to the bran new field have yet to work out what is the optimal format for online and/or integrated ads. This workshop is aimed at dealing with these issues of how Asian markets would approach to this.
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