{"title":"The Impact of Penetration Rate of Online Health Service on Service Quality and Price: Evidence from Online Health Communities","authors":"Junwei Kuang, Lini Kuang, Zhijun Yan","doi":"10.1145/3265689.3265720","DOIUrl":null,"url":null,"abstract":"Online Health Community (OHC) can help to reduce patients medical expenses, improve doctors service quality, and provide a channel for doctor to earn extra money. Therefore, OHC is widely accepted by doctors and patients, and become a typical application scenario of internet plus. Using data from Haodf.com, the largest Chinese online health community, and the website of Beijing Health Planning Commission, we explore the influence of penetration rate of online health service on quality and price of doctors online consulting service. Moreover, we investigate how such effects differ across different types of hospitals. The results suggest that online penetration rate positively affects the quality of doctors services and negatively affects the online service price. In addition, the online penetration rate has a bigger impact on the consulting price of doctors in specialized hospitals than that of doctors in general hospitals.","PeriodicalId":370356,"journal":{"name":"International Conference on Crowd Science and Engineering","volume":"21 4 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Conference on Crowd Science and Engineering","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/3265689.3265720","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 4
Abstract
Online Health Community (OHC) can help to reduce patients medical expenses, improve doctors service quality, and provide a channel for doctor to earn extra money. Therefore, OHC is widely accepted by doctors and patients, and become a typical application scenario of internet plus. Using data from Haodf.com, the largest Chinese online health community, and the website of Beijing Health Planning Commission, we explore the influence of penetration rate of online health service on quality and price of doctors online consulting service. Moreover, we investigate how such effects differ across different types of hospitals. The results suggest that online penetration rate positively affects the quality of doctors services and negatively affects the online service price. In addition, the online penetration rate has a bigger impact on the consulting price of doctors in specialized hospitals than that of doctors in general hospitals.
在线健康社区(Online Health Community, OHC)可以帮助患者减少医疗费用，提高医生的服务质量，并为医生提供一个赚取额外收入的渠道。因此，OHC被医生和患者广泛接受，成为互联网+的典型应用场景。利用中国最大的在线健康社区好医网和北京市卫计委网站的数据，探讨网络健康服务渗透率对医生在线咨询服务质量和价格的影响。此外，我们调查了这种影响在不同类型的医院之间的差异。结果表明，网络渗透率对医生服务质量有正向影响，对网络服务价格有负向影响。此外，网络渗透率对专科医院医生咨询价格的影响大于综合医院医生。
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