{"title":"Transparent Price Labelling for Sustainable Products: A Boost for Consumers' Willingness to Buy?","authors":"Hanna Reimers, Stefan Hoffmann","doi":"10.15358/0344-1369-2019-2-21","DOIUrl":null,"url":null,"abstract":"and analyzes the effectiveness of a novel product labelling approach, which is specific on both the sustainability characteristics and the price mark-up charged for such properties. A 2 (sustainabili-ty information) × 2 (price labelling scheme) × 2 (price level) between-subjects experiment with base price of Implications for and future research","PeriodicalId":446283,"journal":{"name":"Marketing ZFP","volume":"80 5 Suppl 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"8","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing ZFP","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15358/0344-1369-2019-2-21","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 8
Abstract
and analyzes the effectiveness of a novel product labelling approach, which is specific on both the sustainability characteristics and the price mark-up charged for such properties. A 2 (sustainabili-ty information) × 2 (price labelling scheme) × 2 (price level) between-subjects experiment with base price of Implications for and future research
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