THE IMPACT OF COVID-19 ON THE USE OF DIGITAL SERVICES IN MANUFACTURING FIRMS IN DEVELOPING COUNTRIES

Abstract

: Digital services change the way how manufacturing firms do their business. The implications of digital technologies transform offers of services from traditional to digital. In the last decade research shows that developed countries successfully employ digital services in their business models. However, the findings from developing countries show the low level of the application of digital servitization in manufacturing firms. According to these trends, this paper investigates the role of digital services in developing countries in the pandemic period. The study obtained data from the ��� manufacturing firms from the Republic of Serbia in the period between ���� and ����. The results show that the use of digital services in the pandemic period was increased approximately by ��%.