{"title":"Influence of product quality, price, and promotion on purchase decision of Philips Products","authors":"F. Firmansyah","doi":"10.54076/juket.v1i1.47","DOIUrl":null,"url":null,"abstract":"The purpose of this study, among others, is to partially determine the effect of product quality on purchasing decisions for Philips products at PT. Sumber Peni Karya Pekanbaru, to partly assess the impact of price on buying decisions for Philips products at PT. Sumber Peni Karya Pekanbaru, to determine the effect of promotion partially on purchasing decisions at PT. Sumber Peni Karya Pekanbaru, and to assess the impact of product quality, price, and promotion simultaneously on purchasing decisions at PT. Source of Peni Karya. The population in this study amounted to 47 people, while the sample obtained was 47 samples. The data analysis technique used multiple linear regression analysis. The results of this study are that product quality affects purchasing decisions, and the price has a significant effect on purchasing decisions. The promotion does not affect purchasing decisions, and product quality, price, and advertising have a simultaneous or simultaneous impact on buying decisions.","PeriodicalId":364105,"journal":{"name":"Jurnal Ekonomi LLDIKTI Wilayah 1 (JUKET)","volume":"59 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Ekonomi LLDIKTI Wilayah 1 (JUKET)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.54076/juket.v1i1.47","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
The purpose of this study, among others, is to partially determine the effect of product quality on purchasing decisions for Philips products at PT. Sumber Peni Karya Pekanbaru, to partly assess the impact of price on buying decisions for Philips products at PT. Sumber Peni Karya Pekanbaru, to determine the effect of promotion partially on purchasing decisions at PT. Sumber Peni Karya Pekanbaru, and to assess the impact of product quality, price, and promotion simultaneously on purchasing decisions at PT. Source of Peni Karya. The population in this study amounted to 47 people, while the sample obtained was 47 samples. The data analysis technique used multiple linear regression analysis. The results of this study are that product quality affects purchasing decisions, and the price has a significant effect on purchasing decisions. The promotion does not affect purchasing decisions, and product quality, price, and advertising have a simultaneous or simultaneous impact on buying decisions.
本研究的目的，除其他外，是部分确定产品质量对飞利浦产品在PT. Sumber Peni Karya Pekanbaru购买决策的影响，部分评估价格对飞利浦产品在PT. Sumber Peni Karya Pekanbaru购买决策的影响，部分确定促销对PT. Sumber Peni Karya Pekanbaru购买决策的影响，并评估产品质量，价格，和促销同时影响Peni Karya的采购决策。本研究的总人数为47人，获得的样本为47个样本。数据分析技术采用多元线性回归分析。本研究的结果是:产品质量影响购买决策，价格对购买决策有显著影响。促销不影响购买决策，产品质量、价格和广告对购买决策有同时或同时的影响。
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