Usage of gamification in enterprise: A review

Abdul Aziz, Anam Mushtaq, Misbahul Anwar
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引用次数: 19

Abstract

Enterprise games have an amazing ability to hold employee's attention, build loyalty, and increase motivation. The acceptance of game context in business applications is encouraging; also, it motivates employees to perform their tasks in an enjoyable manner. Enterprise gamification is growing at an impressive rate. This analysis focuses on how enterprises could use gamification for their benefits and discusses few implemented examples. The review concentrates on positive and negative aspects of gamification in business and discusses the mechanism that helps in implementing the games in an enterprise. Our findings revealed that, gamification has a fine line between being a positive tool to motivate employees and being a source of workplace pressure, which could affect the social and mental well-being.
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游戏化在企业中的应用综述
企业游戏具有吸引员工注意力、建立忠诚度和提高积极性的惊人能力。在商业应用中接受游戏背景是令人鼓舞的;此外,它还能激励员工以愉快的方式完成任务。企业游戏化正在以惊人的速度发展。本分析侧重于企业如何利用游戏化来获取利益,并讨论了一些实现的例子。本文集中讨论了游戏化在商业中的积极和消极方面,并讨论了有助于在企业中实现游戏的机制。我们的研究结果表明,游戏化在成为激励员工的积极工具和成为可能影响社会和心理健康的工作场所压力来源之间有一条微妙的界限。
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