An Exploratory Study of The Gen Z and E Generation in the Digital Era for the Modern Business Environment

Abstract

The Purpose of this paper is to bring forth the comparative analysis of Gen Z and Gen Y and the influence social media technology in the modern business environment. The paper attempts to highlight some of the prominent factors of social media technology which are influencing the career decisions of Gen Z and Gen Y. It also provides a model which helps discriminate between Gen Z and Gen Y on the basis of their responses to the survey. Primary data was collected using a questionnaire for this study. The 221 data samples collected for this study were from Gen Z from top technology institutions and Gen Y who are currently working in the industry. The paper draws its focus on Gen Z and Gen Y in India who are technology savvy and leverage social media which is a global platform for sharing information. Detailed analysis and literature review has been conducted before presenting suitable findings and strategies where the authors have arrived at comparative analysis about the influence social media has on the career decision of Gen Z and Gen Y Talent