FATORES QUE INFLUENCIAM A FIDELIZAÇÃO DA DOAÇÃO DE SANGUE NO HEMOCENTRO REGIONAL DE MARINGÁ

Abstract

Blood donation is a subject discussed worldwide, as the transfusion of blood components saves millions of lives. In this sense, the study aimed to analyze the profile of the donor population of a Regional Blood Center and describe the motivational factors for adherence to the blood donation process. To this end, a descriptive observational study was carried out with randomly selected participants. Data were collected from a questionnaire, which included the sociodemographic profile, profession, reason for donation, satisfaction with the service, means of publicizing the donation, among others. In the sample of 201 volunteers, individuals aged under 35 years, remunerated with up to 3 minimum wages, complete high school education level and who performed various activities prevailed. Donors were satisfied with the service, in addition to stating that the lack of encouragement to young people in schools hinders loyalty. In addition, the main motivational factor was the desire to help others, highlighting that 99% of volunteers would donate again. Among the interviewed donors, there was a low adherence to donation by health professionals. Most participants claimed to have knowledge about donation through traditional media. Thus, it can be seen that raising awareness of the process, especially among young people, is necessary to attract volunteers, and that the dissemination of the need for regular donations is important for the loyalty of donors, as well as the provision of good infrastructure and professionals. qualified in donation services.