The Role of Product Innovation in Mediating the Entrepreneurial Competence and Motivation on the Performance of Packaged Food MSMEs

HASANUDDIN JOURNAL OF BUSINESS STRATEGY Pub Date : 2021-01-26 DOI:10.26487/HJBS.V3I1.412

Anis Mid Roroh, Siti Haerani, Fauzia Umar

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Abstract

This study aims to analyze the influence of entrepreneurial competence and entrepreneurial motivation on the performance of packaged food MSME actors through the innovative products in Mamuju Regency. This research was conducted using quantitative data, while the data collection techniques were observation, questionnaires, and interviews. The sampling technique used in this study was sampling with a saturated sampling method where the researcher used all members of the population totaling 70 business actors. Data testing is done by using validity, reliability, and hypothesis testing. The data obtained were analyzed by descriptive analysis and path analysis. The results showed that entrepreneurial competence and entrepreneurial motivation had a positive and significant effect on innovative products. Entrepreneurial competence, entrepreneurial motivation, and innovation products had a positive and significant effect on the performance of packaged food MSME. Entrepreneurial competence and entrepreneurial motivation through innovation products have an indirect effect on the performance of packaged food MSME actors in Mamuju Regency.

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产品创新在包装食品中小微企业创业能力和创业动机对绩效的中介作用

本研究旨在通过马木钜公司的创新产品，分析创业能力和创业动机对包装食品中小微企业绩效的影响。本研究采用定量数据，数据收集方法为观察、问卷调查和访谈。本研究中使用的抽样技术是采用饱和抽样方法进行抽样，其中研究人员使用了总共70个商业参与者的所有成员。数据检验是通过效度、信度和假设检验来完成的。采用描述性分析和通径分析对所得数据进行分析。结果表明，创业能力和创业动机对创新产品具有显著的正向影响。创业能力、创业动机和创新产品对包装食品中小微企业绩效有显著的正向影响。创业能力和创新产品对包装食品中小微企业绩效有间接影响。

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HASANUDDIN JOURNAL OF BUSINESS STRATEGY

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