Disruptive innovation: Low-cost clinics in northeast Brazil

Ezequiel Alves Lobo, José Iran Batista de Melo Filho, J. Tavares, Elda Fontenele Tahim
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Abstract

A characterization of innovation for companies that are already entering or entering the market shows a dynamic movement in a circular movement that, both can generate new organizations and create a new market for existing organizations, or eliminate them, concretizing or process of creative destruction. The paper approach was directed to the concept of disruptive innovation and its characterization in popular health clinics. A research, multi-method, exploratory and descriptive was carried out through structured interviews, using as a method to analyze lexicometry and its modalities. From data analysis, it was identified that popular clinics have disruptive potential.
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颠覆性创新:巴西东北部的低成本诊所
对已经进入或进入市场的公司的创新特征显示了一个循环运动中的动态运动,既可以产生新的组织,也可以为现有组织创造新的市场,或者消除它们,具体化或创造性破坏的过程。论文的方法是针对颠覆性创新的概念及其特征在流行的健康诊所。一项多方法、探索性和描述性的研究通过结构化访谈进行,作为分析词典计量学及其模式的方法。从数据分析中,我们发现热门诊所具有颠覆性的潜力。
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